I am back with my second post to answer the question – What can a real estate virtual assistant do for you? This post is going to cover what a real estate virtual assistant can do for you during the listing phase. My previous post covered what a virtual assistant can do to help an agent during the pre-listing phase. If you missed that post, please click here if you would like to catch up.

So the moment is finally here! You have got the listing that you have been working on for quite a while. If you got the listing with the help of a virtual assistant, then the rest of this post is a moot point – you already know the enormous positive impact that a virtual assistant can have on your real estate business. But, if you don’t yet have a virtual assistant, you may be wondering if one could help you at this point. The answer is YES! What do you have to do – NOTHING! Next I am going to take you step by step through the process of listing coordination to answer the question “What exactly can a virtual assistant do for you?”

Okay, you have your listing agreement signed and you are ready to begin marketing the property. Here is what you do. You tell your virtual assistant that you have a new listing with a signed agreement and you are ready to go. You give her the information (mls input sheet and photos) that you gathered at the listing appointment, and your work is done! This is an example of the process that your real estate virtual assistant will then go through. Keep in mind that some of these points are optional and you may have various other items that you like to use in your listing campaigns that you would need to add.

1. Add the seller to your contact manager and any drip email campaigns, such as Rainmaker (Rainmaker has awesome pre-set sellers plans set up), that you may have.
2. If you are using a transaction management system such as Relay, your virtual assistant will enter the transaction into the program and apply the proper action plan.
3. Optimize any photos of the property that were taken. These images need to look in top shape because they will be used in all printed marketing, website uploads, and MLS entry.
4. Enter the listing and photos into your MLS system.
5. Create a virtual tour.
6. Create a Single Property Site.
7. Enhance your listing on Realtor.com
8. Enter the property on Craig’s List.
9. Make any changes to your personal real estate website to reflect your new listing.
10. Send a thank you letter to the seller for allowing you to list their home.
11. Create and mail out “Just Listed” postcards to the homes surrounding the listing.
12. Create a marketing flyer with many pictures of the home and other pertinent information to place inside or outside of the home.
13. Create ads for newspaper and/or other publications.
14. Send out an email blast to other agents via www.emailaflyer.com or www.emailarranger.com letting them know about your new listing.
15. Send out an email to all the current buyers that you are working with the see if they are looking for something like it.
16. Enter the property and the lockbox number into a lockbox system (to track those that enter the home) if applicable.
17. Enter the property into Homefeedback.com to track other agents’ feedback of the home. Or, send faxes to the agent after they have had a showing to see if they have any helpful remarks or tips for you from their buyers.
18. Send a letter to the seller noting all of the above tasks that have been completed in an effort to effectively market their home.
19. Send weekly reports to the seller (either by email or USPS) recapping the number of showings, feedback, website hits, inquiries etc.
20. Send occasional seller marketing letters and moving guides via postal mail or email as dictated by the action plan.
21. Remind you the agent (or place a task on your Outlook calendar) to check in with the seller once a week to address any questions or concerns.

Remember, all of this is set into motion once you get the listing. No of this has to be initiated by you – that is the beauty of a real estate virtual assistant. You can continue to do the tasks that make you a great real estate agent without having to worry about the fine details that go into marketing a home.

As well as marketing, your real estate virtual assistant can also make sure that you listing folder is in order. This is especially simple with a transaction management system such as Relay. But a REVA can make sure that you get all the proper disclosures signed. This is especially important in state such as California where the disclosures seem endless at times.

I hope that you have found this post to be helpful! On my next post, I will concentrate on what a real estate virtual assistant can do to help you during the escrow or under contract phase.

In the mean time, you can check out the following post on my blog – “But I already know how to do this stuff. Why would I need a real estate virtual assistant?”

Please feel free to leave feedback and let me know what you think.