Home : Blogs : Ryan Hukill - Edmond Realtor® : Edmond Real Estate - Thoughts from a Tech-Junkie Realtor

"When you try to be everything to everyone, you fail to address the specific needs of anyone"

If there were ever a quote that should be every agents' motto, this is probably it:

"When you try to be everything to everyone, you fail to address the specific needs of anyone"

IMO, one of the main reasons for the high percentage of failure in this business is the lack of focus most agents employ. An article I recently read @ RISmedia addressed this very topic, and did so quite well.

I'd encourage each and every agent to think today about who your target market is, and begin to devote 110% of everything you have to strictly that market.

If you get leads on business that doesn't fit that target market, refer it (easy money) so you can concentrate your time and efforts on what you're best at. You'll find that your effectiveness is compounded with less work than it takes to use the broadbrush approach in your business, and in the end you'll make more money, serving more clients, as you become known for being a true expert at your targeted market.

Who wants to hire someone who's mediocre at many things and master of none?

Posted by Ryan Hukill - Edmond Realtor® on 09/01/2008 01:02 PM

Comments (10)

Post is included in group: Coaching-Personal Development
Post is included in group: Local Expert
Post is included in group: The Art Of Marketing You

10 Comments on "When you try to be everything to everyone, you fail to address the specific needs of anyone"

SEP

2008

Ryan,

Great quote. This is a great message to follow as a real estate agent. I feel specializing is more effective and ultimately delivers your clients better results.

John Powers

Selling Restaurants

Ryan. You are so right. I have done this myself. I have tried to do too much and not get anything done. Thanks for sharing. Royal..

Hey Ryan, short and to the point! Great quote and great insight. Good luck!

Absolutely! My sentiment exactly.

I just learned a lesson from this quote. I currently run my own company. I also do business brokerage, commercial RE and run a tech team. What I know is that I cannot do everything. Not only I cannot be expert on everything but I do not have the time to do that.

Ryan, I thoroughly agree with your article. It is extremely difficult to spread yourself too thin. You cant be everyone to everyone. Cheers, Keith

Its VERY easy to be lured by the scent of more money into areas not aligned with your business area/focus. The short-term earning of the dollar can easily distract one from the primary target. Good post!

You shared good advice that may be difficult to follow and that some may have to learn from experience.

SEP

2008

John - My thoughts exactly! Thanks for stopping by.

Royal - It's often a lesson we have to learn the hard way. Thanks for your comment.

Aaron - Glad you enjoyed it. Have a great day!

Lorena - It's great to see that so many of the Rainers already understand this concept. Thanks for reading!

Huiting - I always say, the one thing I can't produce more of is time. It sounds like you need to delegate to duplicate your efforts and get more done. Good luck to you my friend.

Keith - It's quite easy to spread yourself to thin, then you look up and you're getting nothing done, right? Thanks for joining in.

Sassy - Isn't that the truth! It's always hard to refer the business that doesn't fit your plan, but ultimately it gives you more time to be effective. Thanks for your comment.

Eloise - Definitely not an easy thing to follow, especially before you're established enough that you can survive! Thanks for stopping by.