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An Inside View - The Staging of a Vacancy

By
Home Stager with http://atlantahomestaging.net

While we have several wonderful blogs that describe the process involved in staging a vacancy, I thought it would be fun to share the progression, as it occurred, in the staging of a vacancy.  So, armed with my camera, I managed to take the following:

It's Wed. March 21st and I've received an inquiry via my "contact us" page off my web site.  Fortunately, I'm scheduled to be in the same general area so it works out that I'm able to actually visit the home the same day I received the inquiry.  Here's the very first photo taken.  At this point, it's my first visit to the home and I'm meeting with the homeowner.  FYI, I used this "before" picture to determine the quantity and pieces of furniture as well as accessories I'll need to captivate the buyers.  I also used all of the "before" pictures to help determine the bid amount for the home.

Home Staging Atlanta - Georgia Interior Solutions

It's now Thursday, March 22nd and having finalized the bid (again using the "before" pictures) I've got the bid over to the homeowner.    On Friday, March 23rd, the homeowner has made a selection on what rooms she'd like to have staged.  In this case, all rooms, with the exception of the secondary bedrooms, was selected.  With the thumbs up to proceed with staging this home, we determine, based on schedules that Wed., March 28th would work best for everyone involved.  And while I prefer the homeowner not to be present while staging, I do like to see their reaction after I've completed the job. 

The next step is to secure the furniture pieces.  With this home, I've used Brook Furniture Rental who has always proved to be timely and the perfect partner to outsource to.  With the pieces selected and the scheduled confirmed with them as well, I'm off to secure the accessories.  First stop - my storage unit.  Fortunately, I've managed to keep this relatively organized.  In other-words, all floral are together, all lamps, rugs, etc... This has simplified the process a great deal and with a pat on my own back, I know what accessories are still needed. Having grabbed two action packers (bins used to carry the accessories), I head off to some of my favorite stores.

The day of staging:

Home Staging Atlanta - GIS

Brook has arrived and as usual, they're on time.  I always assist the movers by unwrapping the pieces.

Home Staging Atlanta

While Brook continues to unload, it's my turn to start unloading my vehicle.  This is just a fraction of the amount of accessories used in this home. 

And now for the end product:

Home Staging Atlanta

Home Staging Atlanta 

This home staged by Georgia Interior Solutions - Atlanta's Premier Home Staging Provider.

Kathy

Posted by

Home Staging Atlanta - Kathy Nielsen - 678 522 8392

 TOP 10 Professional Stager of the Year in the

United States 2013  - RESA


This Atlanta home stager understands what it takes to separate your home or listing from the others on the market. Armed with a massive inventory, we can add the furniture and accessories befitting the style of the home as well as the demographics of the buyer. We also provide our after pictures at no additional charge. 

 

Atlanta Georgia Home Stager Kathy Nielsen

 

Our Atlanta home staging services have helped hundreds of sellers secure a contract quickly. Visit our website at http://atlantahomestaging.net to see first-hand the solutions for selling your home, listing or flipped property. Contact us today to schedule your appointment by emailing Kathy at Kathy@HomeStagingAtlanta.com or by calling 678 522 8392. We've got the furniture and accessories your home needs!

 

 

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Comments(26)

Alyse Bromberg
Dressed for Success - Kingston, ON

Love your storyboard.  Great way to see how the whole thing comes together.

 

Mar 31, 2007 10:22 AM
Leslie Godbold
WZGM AM1350 Independent Asheville Radio - Asheville, NC
Motivation Speaker, Radio host "Positively Living"

Kathy, Great photos and blog. You did a great staging job.

Thank you for showing that a vacant staging is multi steps!

I just got home from a vacant stage. I am exhausted. A happy exhausted because the home is gorgeous and the owners are ecstatic.

For people looking at a bid to furnish your vacant home. Please note that a lot of work goes into your staging.  It is not the day or so we are in your home.

Thanks

PS. We don't have a brooks either.

Mar 31, 2007 10:27 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Judy -  Thank you!  The homeowner was thrilled with the end results.  With each new room we entered, she'd let out a scream of joy. 

Maureen - I've been wanting to document the process so with the help of another AR Stager, Abby Reily, I was able to take the time to make it happen.

Terry - When I first started out, I was using items from my own home as well.  It got to the point where my husband that he was looking at our home in the "after" pictures.  I'm sorry you don't have a good rental place.  Perhaps you can make some calls and get them to consider putting one there.  Gather up the other stagers in your area and I bet you could help influence that to occur.

Leslie - Yes, you're right.  I started this blog by writing out most of the steps and then thought, jeesh, I'd lose my audience.

Thanks again everyone for your kind words.

Kathy

Mar 31, 2007 01:31 PM
Abby Roselli
ALR Home Staging and Showcasing, LLC - Staten Island, NY
Staten Island Home Stager
Kathy, it came out great and your pictures are wonderful.  Great blog!  It was a great experience and thanks for having me!  :)  YOU ROCK!!!!!!!!!!!!!
Mar 31, 2007 02:53 PM
Reece Mack
Simplicity Home Design, Thousand Oaks, CA - Thousand Oaks, CA
Owner

Kathy, I love what you did...it looks great.  I was also wondering where you bought that beautiful wrought iron wall hanging?  I'd love to have one for myself.

Reece

Simplicity Home Design

Apr 01, 2007 06:20 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

I purchased the wrought iron wall hanging at Hobby Lobby.  It was 50% off.  I have found Hobby Lobby to have the best deals on wall hangings and florals. 

Kathy

Apr 02, 2007 12:29 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Kathy, the job you did is unbelievable, the home looks WONDERFUL!  And I loved the "process" of showing through the pictures how you pulled it all together.  Wonderful post, thank you for sharing!
Apr 02, 2007 01:35 AM
Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging
All I kept daying was wow!  Girl you know how to create the WOW factor!
Apr 02, 2007 02:24 AM
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager

Kathy, I'm going to add another WOW here!

Wonderful to see the transformation happening in your sequence of pictures. FANTASTIC job. 

Apr 02, 2007 02:34 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
Great Job Kathy! What a difference from a lifeless house to one with warmth and depth- we use Brook here too - Rock Island collection a lot (I wish they had another choice in that price range )! - are the tables Brook too or yours?  I don't recognize them from my catalog and if they're Brook could you tell me which collection they're from - I really like them. 
Apr 02, 2007 05:03 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Thanks, Carole, Marci and Sue!!! 

Karen - The collection is called Triad.  This is the third time I've used that set (2 side tables and a coffee table) and I love them.

Thanks for your sweet words everyone!

Kathy

Apr 02, 2007 11:49 AM
Karla Davis
Florida Home Staging & Redesign, Inc. - Orlando, FL
Orlando Home Staging Firm

Another awesome staging Kathy! Thanks for all your help with my questions.

Ha Ha. I don't feel so silly now about using my own home decor items for my first staging job. Looks like some of you guys have been there before too. I literally packed up my candlestick holders, picture frames (which I filled with art like computer photos of the Eiffel tower etc.) My husband actually thought it was funny. He was wondering when we were getting all our stuff back. In a pinch, it really works. There were certain things I realized at the last moment that I needed and our budget would not allow, so I brought in some of my own items and charged a small rental fee.

I can't wait to have a decent amount of inventory to select from.

Apr 02, 2007 02:36 PM
Joyce Asberry
Five Star Staging - Elk Grove, CA

Great job Kathy!!  How long did it take you to complete the entire job?  Also, I see you rent a storage unit.  How large a unit do you have?  We are thinking about going in that direction.  I have ran out of patio space.

Joyce

Apr 03, 2007 09:36 AM
Marcyne Touchton
Domaine Staging - Charlotte, NC
Kathy, beautiful as always.  I wish I had Brooke, I am not liking the idea of buying another housefull of furniture, which I have to do!
Apr 03, 2007 04:04 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Thanks, Karla and Marcyne.

Joyce - When you say "entire" job are you talking specifically from start to finish (i.e., bid, contract, shopping, staging, etc...)? or are you talking how long it took to stage the home?

My storage unit is 10x20.  I built shelfs (2 separate sets with 2 shelfs on each) and that's where I'll put my table accessories (candlesticks, frames, candles, etc.), lamps, florals.  I'll have to take a picture of it the next time I'm in there.  It isn't "pretty" looking but, it's organized.

Apr 04, 2007 12:09 AM
Joyce Asberry
Five Star Staging - Elk Grove, CA

Kathy - I was speaking of how long it took to stage the home.  The storage unit sounds large.  That's bigger than my patio.  I would love to see pictures.

Joyce

Apr 04, 2007 04:14 PM
Christopher Webster
EXP Realty, LLC - Columbia, SC
Columbia South Carolina Real Estate For Sale
Myself and a fellow Realtor have decided to take our services to the next level. We provide furniture that we keep stored until needed. We get it at storage bin auctions and garage sales.
Apr 04, 2007 05:01 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"
Fantastic job, I called Brook furniture, they don't exist here, and have no plans to.  We have Rent-A-Center, Arons's  and some lower end, trying to look like high end furniture places.  None which are willing to rent, except RAC and Aarons's.   Hobby Lobby is the best, their greenery can't be beat, it lasts forever, doesn't fall apart, and is great quality.  I've bought sooo many things there they know me now.   There 1/2 off sales are awesome!   Did you base the rental on the square footage? 
Apr 04, 2007 05:50 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Joyce - There were two of us staging this home and we arrived around 10:30 and left at 5:30.  So, that was a total of 7 hours x 2 people = 14 hours in total.  Abby was a tremendous sort of help and fyi, I met her thru Active Rain. 

Cindy - Some of the Hobby Lobby employees know me now by name as well.  In fact, I have one that will now call me when he knows of the clearance items that are going on sale.  As for how the bid amount was derived:  I first determine the number of rooms the homeowner would like to have staged.  Next, I determine the number of furniture items needed, by room.  I then look at the amount of accessories (again, by room).  Last but not least, I look at the amount of time (using an average) on the time it would take to stage those rooms.  FYI - Some homes have features that I want highlighted resulting in less accessories or the "right" accessories to compliment.  Hope that helps.

Chris - My storage unit sells off the unpaid storage units at the end of each month.  I haven't attended one yet but definitely need to as I'm sure there are steals to be had. 

Kathy

Apr 06, 2007 12:52 AM
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Brainerd, Mn calling Brooke Furniture - actually any good furniture rental company-  move here, please.

Kudos on the work, looks fantastic

Apr 06, 2007 02:25 AM