I am sure you all have a face only a mother can love and you are all special in your own little way but what makes you unique in this industry? What makes you different then the guy down the street with the same license?
Furthermore, can you communicate this difference in 30 seconds or less if you are at a networking event?
The business books call it a Unique Selling Proposition or USP. What is your U.S.P.?
There are often a lot of things that make us different but if you boil it down to one statement....what would it be? Do you use it in your marketing? How has it effected your business?
This is a two part post.
1) What is your USP?
2) How do you communicate it in your marketplace?
My USP for marketing properties is:
"Earning Your Endorsement" Our focus is being on the cutting edge of technology to help you get top market value for your home in the shortest time period and have you be so satisfied that you become an "advocate" for our business.
I would love to hear what yours is?
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