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Does a Chill in the Air Mean the DEEP FREEZE for Business?

By
Home Stager with Home Staging Online Services

I didn't want to get out of bed this morning. True, I don't want to get out of bed most mornings, but today it was because there was a definite chill in the air, and it came right through my open bedroom window. Now, my inner child got very excited. Fall is coming! Piles of leaves to jump in, warming your insides with a steaming mug of hot apple cider, pumpkins just waiting to be carved. Even as an adult, it is still my mumsfavorite season. In Colorado, it always sneaks up on us early, sometimes giving us a blanket of September snow, and then a wonderfully long Indian summer settles in until around Halloween.

But, it's not just the air changing.  As the days grow shorter, my business starts to dwindle, too. The grand plan is to make enough income in the good months to carry me through the not-so-good months. When I sold real estate, I used to notice the irony of the holidays. With business being slow, I had all the time in the world to shop for presents...just no money to pay for them.

This year, I am asking myself "Does my business have to slow down?" There is no doubt that the amount of buyers decreases over the last three months of the year.  And sellers will often take their homes off the market through the holidays. But, what about the buyers and sellers who stick it out, continuing towards their goal of buying or selling a house. I can only assume that these people are very serious, and NEED to buy or sell. In a way, you can look at it like the not so serious buyers and sellers have been weeded out, and the ones remaining are VERY motivated.

pumpkinWhat are the components of a successful sale? One showing of a home listed by a motivated seller to a motivated buyer. That's all it takes. It can be the only showing the home had for the month. It doesn't matter. One showing can be all it takes.

So, is this the time of year to throw in the towel and say "I think I'll get that novel read, and that home project started, and wait until business picks up again?" You could do that, and I have certainly had that attitude in the past. But, not this year. My business is not taking a three month vacation this year. When I start to get those calls wanting information about my services, and the conversations that end with "I'll call you back to schedule something after the New Year" I'm going to strongly recommend they don't wait. "It only takes one showing", I'll say.

Posted by

Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

ELAINE - You're right about the type of buyers that are out there now.  There may be less buyers as the holidays approach, but those that are looking are usually more serious.

Sep 03, 2008 10:16 PM
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

A recent realtor's blog from california mentioned she could do business year round in her area due to there only being one season. With that said if perhaps you have dreams of moving to a tropical paradise you could cash in by being able to work year round.  This way others can shop for you instead. Real estate in colder climates (northeast) is not easy but it has it's perks as it's easier to selll a house with a swimming pool.  All kidding aside, i hope it all works out for you and that tough times pass.

Sep 03, 2008 11:22 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Oh I wish it were time for Fall here in North TX, although there is a slight chill this AM from the day of wind and rain yesterday - I LOVE this time of year for a variety of reasons. I'm glad you started writing about it Elaine!

One thing I tell people is that some of the most SERIOUS BUYERS are out there during the fall and winter (holiday months) from relocations to other pressing situations buyers who shop during these next few months are seriously in the market to buy a house in most cases. Why would they be doing it if there are so many other obilgations to be met during this busy time of year? School started, we're looking at the holiday season fast approaching etc.

I am living proof that there are buyers out there and SELLERS NEED TO BE PREPARED especially in this market. We purchased our home the week before Thanksgiving in 2001 and close the first week of December. Not the ideal time but we had relocated, been living out of a corporate apartment and needed to get our kids enrolled in the school district of our choice - without a contract on a house, that couldn't happen and I was homeschooling them (ha!) for a month prior to our purchase - it was a very stressful time.

Home stagers are needed more than ever and it's part of our job to continue to put the word out there and educate our clients, Realtors, sellers and others in the home selling game that they need us!

Love the post Elaine! Congrats on the well deserved feature!

Sep 04, 2008 12:56 AM
Lisa Glowacki
Lisa Glowacki - Rhode Island & Massachusetts - Tiverton, RI
Real Estate Broker - RI & MA

Noooooooo.  Here in New England we seem to get the weather you get first.  Some mornings have been feeling like fall here also I am just not ready yet.  August was somewhat of a disappointment but my philosophy is 90 or better at least in the Summer. Love the skiing in Colorado pretty great scenery also.

Sep 04, 2008 01:08 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Elaine, As a Michigan transplant I miss the fall more than anything else.  The crisp air, fresh apple cider, amazing fall foliage, etc.

Sep 04, 2008 02:13 AM
Kelly Sibilsky
Licensed Through Referral Connection, LTD. - Lake Zurich, IL

The effort on my part never stops, but that doesn't mean the market won't slow down anyway. Like The Little Engine That Could, I just keep chugging away. The buyers and sellers that remain in the market this time of year are serious...but buyers in general are still few and far between because nobody wants to move when it's cold and snowy outside!

Sep 04, 2008 02:38 AM
No Longer Active in Staging. No Longer Staging
Hickory, NC

Elaine, Thanks for the kick in the rear to get busy and positive and that "GO get 'em" attitude.. I need that.. God bless,

Sep 04, 2008 04:05 AM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Tori Lynn- When I was with my ex, every corporate move was in terrible weather! I lost an entire house full of plants because the movers propped all the doors open and it was 20 degrees out! Saved me from having to load them all in my car!

Tom- I haven't figured out the whole feature thing, but when I do, I'll let you know!

So, you get fall on Christmas Eve, and we get winter on Halloween! Interesting.

A million dollars in Haddonfield? I'll have to give my sister a call to see what else is going on in the real estate market there! My dad is 86, and someday he's going to have to sell the family homestead!

Steve- Yeah, it's the tapering off that bothers me. I'd be fine with no business at all in December, as long as Oct and Nov were good!

Adam- That's right...so those homes need to be in pristine condition and staged to sell!

Castellum- Thanks, but I think I'd rather put up with the cyclical business than lose my lovely four seasons! I will persevere somehow!

Karen- Thanks! As I'm sitting here writing this, there is a definite chill in my office! LOVE it!!! Sounds like you have had the same experience as me. On our house hunting trip to Colorado, they broke the temp record for the week we were here (Feb 1993) and our car wouldn't start in the hotel parking lot!

Sep 04, 2008 04:26 AM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Lisa- Here in CO we broke the record this summer for consecutive days in the 90's. Staging a closed up vacant home in hot weather is SO much fun, especially when you have to iron bedding while you are there! I am ALWAYS ready for the next season to begin!

Bill- Having grown up back east, I miss all the reds and oranges of fall. The aspens here are gorgeous, but there's not much color other than yellow. But, I have come to appreciate what fall has to offer here.

Kelly- Good for you...I bet your efforts pay off in the end!

Cheryl- You are so welcome! I might be needing a kick in the rear from you sometime!

Sep 04, 2008 04:47 AM
Mary Bowen
Coldwell Banker United, Realtor - The Woodlands, TX
Real Estate At Its Finest!!!

Sorry, can't relate.  We are still in the 90's here in Texas.

Sep 04, 2008 06:53 AM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Mary- Well, I'm just glad you weren't all blown away!

Jean- That's great to hear!

Sep 05, 2008 09:50 AM
Marianne Sweet
Home Sweet Home Staging - Rochester Hills, MI
Home Sweet Home Staging, LLC Rochester Hills, MI

Big Sis......fall has historically been a busy time for me.  Since I've had a really steady summer, I'm anticipating good things for the next couple of months.  December?  Hit or miss.

Bill......I'll send you some apples from my tree!

Sep 07, 2008 11:35 PM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Lil Sis- That's great to hear! Sometimes I think we create our own luck, and I intend to test that theory. I know when I get back from a staging conference in October, I will be all pumped up!

Sep 08, 2008 12:52 PM
Donna Phillips
Colorado Western Group - Pueblo, CO

  Now girls & guys.....September compares to that day/night this summer that you just moved that dial down a little too low.  Remember, it really isn't bad yet and a great time to leave the windows open.  Just grab extra quilts and nestle down and sleep in an extra 10.

I agree that we do have that slow time and certainly with the economic change of recent, you give me hope that we need to stay optimistic.  WAY TO GO..........DONNA

Sep 20, 2008 04:12 PM
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

That's right, there is a buyer for every house and it's finding that person.  The truth is that in the winter so many homes come off the market that the buyers don't have alot of good choices and the homes that are staged and on the market often sell faster with less compeition (they are all waiting for the first of the year).  SO, sell, while you have less compeition and get on with your lives and buying while you have less competition competing with you too.

Sep 21, 2008 03:49 PM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Donna- Even though I love ALL the seasons, I can't ever remember thinking "Oh, summer is coming to soon" But, looking at your photo, I definitely have said that about winter. Summers seem to fly in Colorado! BUT, I think the ebb and flow in business CAN be controlled by an attitude adjustment!

Terrylynn- I just wrote a proposal on a home which will be very challenging to sell, even staged. My first reaction was to treat this one differently because of the timimg, but NOT THIS YEAR! So, I am suggesting they go full steam ahead, because, like you said, "there is a buyer for every house", and like I said, "it only takes one showing!"

Sep 22, 2008 02:50 AM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA

Elaine I am with you!  In the throws of insanity that our business goes through during the warm months I always think "I can't wait until the cold months so I can take a day off" but I have noticed every year those cold months are shorter and shorter for me. The reason is because I keep marketing my staging business and I have diversified and have multiple revenue streams that carry me through all year long. We are in business and business is run every day. I love your phrase and will use it. It only takes one showing! Love it! Kym

Sep 22, 2008 03:06 AM
Michelle Pimentel
Empire Home Staging Solutions - Upland, CA
ASP, IAHSP Empire Home Staging

Elaine,

Even if Fall and Winter generally bring the slower months, there are always other ways to keep busy!  This is the time of year that I use to evaluate my inventory, weed out the old and have a Fall Sale!  This way you can organize you business for the coming year when it picks up again!  There is always the Holiday Staging, this usually can keep you pretty busy through the year end months.  Otherwise, curling up with a warm blanket by the fire, with a hot cup of tea and a good novel doesn't sound so bad! :)

Sep 22, 2008 03:10 AM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Kym and Michelle, I totally agree. DIVERSIFY AND RENEW! Thanks, I will do both!

Sep 28, 2008 09:24 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

My favorite time of year is Fall.  I love the crisp air and the colors and the pumpkins, the cider and the apples.  Fall in New England is wonderful and I wouldn't miss it for anything.  We were supposed to go to a corn maze today, 25 of us.  It has been raining since Friday, we were rained out.  We are hoping to make it next weekend. 

Business has slowed down for me, but it gives me time to work on marketing and paperwork and networking.  There is always some aspect of the business to keep me busy. 

Sep 28, 2008 12:16 PM