Before we dive in, I’ll start with three questions:
- Do you send regular newsletters to your buyers and/or sellers?
- Do you send regular newsletters to your Real Estate contacts?
- If YES to the above questions, how much time do you spend? If NO to the above questions, why not?
THE NEWSLETTER
Now to start things off, let’s make sure we are all on the same page when we say the word “Newsletter”. A newsletter is not a weekly installment of your current listings or solicitations to hire you. These types of e-mail marketing strategies do have their place and can produce sales, but are not a “Newsletter”. Rather, a newsletter is something that provides valuable, relevant, and interesting information to the recipient, as is confirmed in this blog post by Justin Premick of AWeber, a leading email marketing company. An effective Real Estate newsletter should definitely include your listings, but also definitely not be limited to them. Try to imagine yourself on the receiving end, and ask, “Would I open and read this e-mail if it arrived in my inbox?”
THE DILEMMA
But herein lies a common dilemma; you want to provide professional and effective newsletters, but lack the time, resources, or natural writing creativity to do it. The Real Estate industry in particular presents uncommon challenges when it comes to time allowances; every minute is crucial and must be used in an effective way that will produce results. Do you really have time to research and write useful articles, design a professional layout, add your listings, and send it off every week? Every month?
THE SOLUTION
What if you could create professional-looking, effective newsletters that featured your listings and interesting content, in a matter of 15 minutes? This is what SimplyConnect, a new email newsletter program from EmailFlyerAds.com, provides to Real Estate professionals. The content is provided for you, and ranges from tips to news to videos to fun, all from a variety of trusted industry sources. This allows you to tailor your newsletter to a number of different target audiences, from buyers, to sellers, to Real Estate pros and more.
The SimplyConnect system is unlike any other newsletter platform because it provides all of the components of a successful newsletter, and costs as little as $9.99. By poking at a few letters on your keyboard and clicking a few times on your mouse, you can create and send a custom newsletter that people will actually read.
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I do send out newsletters to my contacts every month, but no more than one a month. No one from my list has unsubscribed and the content is pre-written by a company. I have been doing it for about 3 years and have gotten a couple of good deals. Getting new people on the list is a challenge. As an agent I have been slammed by flyers about new listings and special deals etc. I went to my board to opt out of thier list for sale program and spent the better part of a month unsubscribing to all of the junk reminesent of the "book" days of real estate when we dropped our new listings off at different offices.
I do believe in the newsletters but I think people must opt in and not have to figure out how to opt out with all the disclaimers that it could take, days weeks or months to be removed from lists that they did not subscribe to. The information must be of a quality that people want to muse through.