In making agreements with new staging clients (often Realtors), I always ask permission to place my business cards in the home being staged, if they are happy with my completed staging services.
However after hosting my first Realtor Parade early in my staging business, I was disappointed to see that the business cards that I had placed next to the MLS flyers, often alongside literature for builders and contractors, were difficult to access with a large group attending. It occurred to me that Realtors and potential home-buyers might be receptive to knowing who staged the property as they lingered in a room further into the house, away from the cluster of business cards.
So I tried to come up with more innovative -- but still discreet -- ways to provide my contact information.
How about the home office? Why not leave cards and envelopes with the Leslie Olson Interiors company logo?
Also, I make sure the cards are displayed in something attractive and eye-catching. Discreet lighting makes a difference as well (the silver dish sparkles with under-counter lighting in the kitchen).
Here a small marble bowl was used, with the smooth texture contrasting with the crocodile leather tray.
I can't count the number of calls I've received from real estate professionals, even months after a home staging, who have called me using business cards they collected from sites I've staged. Better yet, several have mentioned that they weren't even at the showing, but heard raves about it from another Realtor in their office.
Effective self-promotion doesn't have to be a chore -- let your high quality work (and business cards) pave the way for you!
Thank you for your interest!
Leslie Olson, ASID
Leslie Olson Interiors provides Interior Design, Redesign and Home Staging services for Marin County and surrounding regions of the San Francisco Bay. Please visit the company web site, at www.leslieolsoninteriors.com.