I wrote this business plan last week and posted it.  I wanted to post it again this week, slightly updated.  I have written lines through the neighborhoods that I have delivered my newsletter to.

I am on schedule with my deliveries.  Currently out of ink.  I need to purchase more ink for our color laser printer.  The ink costs around $300.  The ink should last for about 2000 copies. 

So far, I have received exactly one call from a potential seller.  It was a man that took my flyer from my hand as I delivered it to the Carrolwood neighborhood.  We had a slight language barrier.  He asked me what I charge, I told him, and he is has since listed with another agent.  Overpriced.

Anyway, I hope my posting this encourages someone else to at least write down their plans, if not post them.  I feel that telling people your plans increases the accountability.

Thanks for reading,

Ken

Ken's 6 Month Business Plan: 

Marketing:  Very simple.  Very traceable.  Very effective.

I will hang 1200 neighborhood newsletters every two months.  Rain or shine.  8 neighborhoods.  7 in Naperville.  1 in Lisle.

The neighborhoods were chosen by me with purpose.  I have a personal connection with all of them.

Quality marketing+strong personal presence+quality product=huge business.

August
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

September
300 Lakewood Crossing
300 Springhill 

October   
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend

November 
300 Lakewood Crossing
300 Springhill 

December
70 Maplebrook
78 Wheatland South
100 Crestview Knolls
100 High Meadow
160 Carrolwood
140 River Bend 

January
300 Lakewood Crossing
300 Springhill

My strategy is real simple.  I will be myself.  Always.

Short term goal:

6 sold listings in 6 months.

Ken

To sell your home, call me anytime at 630-697-0536.