How does Localism look in your area? Do you ever think what you see could be distorted? You might just be too close?
Too close to be objective
In a comment on Changes to Localism Approved Content where Rich Jacobson broke the news that Localism would NOT be edited Steve Shatsky said:
"I would have a lot more confidence in the probability of self editing if the Dallas Localism didn't feature content that includes religious based humor (even when funny to some, it can be offensive to others), requests to AR agents for professional advice, a poll about wearing pantyhose, agent-specific tips on evaluating buyer behavior, listings, posts with no content other than a list of keywords and random non-locally focused topic posts (with no personal perspective or content) on pop-culture."
I did not know Steve. I thought maybe this was just sour grapes from someone in the market. I thought Steve's view of Localism was just distorted by him being too close. Jealousy? Envy? Nope... it's was all there and then some. The day I looked Dallas was awful. It was garbage. It was a nightmare of self promotion and ads not content written for consumers, IMHO yet maybe I can't judge because I am not a consumer in Dallas Texas.
Look at Dallas Localism now... the garbage is still there but Steve, Donna Harris and other good bloggers have posted GOOD stuff. Stuff Content for consumers.
Or maybe Steve and I just have similar taste and ideas about what Localism should look like and are not fans of "religious based humor, requests to AR agents for professional advice, a poll about wearing pantyhose, agent-specific tips on evaluating buyer behavior, listings, posts with no content other than a list of keywords and random non-locally focused topic posts on pop-culture" as content for consumers.
I thought the pantyhose poll might be great. Personally I love polls...
On a recent Rich Jacobson post preaching to the choir an ActiveRain member in New York complained about "link farm posts" by someone in her market. I went looking for the offender... I actually read the member's blog but it was just, ad after ad after ad so I got bored and went on to the next member ...finally I emailed the person who commented to ask "WHO?" Yes, I had read his blog he does in addition to ads (listings) have posts that are just lists of links... links written for search engines not for people. It is yucky but it's not like Dallas was. Localism in the state of New York
I am not trying to minimize how upsetting it can be when a competitor in your market is throwing up spammy ads as posts, or a list of keyword links for the search engines. Or even ghostly white on white copy... but maybe have someone objective look at it with you to see if you are too close. Don't lose sleep over it... some of Localism looks bad... but if you are posting good content, you look good.
IMHO in most cases the best defense is to write some good Localism posts yourself. Not great Localism posts..every post does not have to be a masterpiece but local content written for consumers is going to trump the garbage.
Ohio - close to home
Localism really looks OK in Ohio.. to me. Not phenomenal, not great but OK... It could be worse.. I am not whining about crappy blogging. I am not a big fan of the use of ActiveRain at this point to promote dryer vent cleaning ... at this stage of the game. Ohio looks a bit heavy on dryer vent cleaning to me, yet I posted my own personal dryer vent story there....The mix of posts about dryer vent cleaning looks like ads to me rather than blog posts but maybe they have an audience and it's just not me.
Can we talk candidly about how a market looks without it being a personal attack against a blogger in a market who might just not be "our cup of tea?"
How does your market look? Maybe it won't look that bad if you look at some other areas... gosh if I could have taken a snap shot for you of what Dallas Localism looked like that day....
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Thanks for this post Maureen, I agree that the best way to counter some of this stuff is to write good consumer coontent. I do believe however this type of junk that is unrelated to the intent of Localism diminishes the site and makes the consumer shift through sludge. I believe it hurts all of us and just like you, so will the consumers just move on. Posting on Active Rain vs. Localism is/should be different. Herding cats, I guess.