The question I have been asked quite a bit lately from sellers is , "Should I Stage my house" in order to sell it at a better price and more quickly? Home Stands out

Before I answer that question, you should know more about the A-B-C's and 1-2-3's of Home staging by Craig Schiller who is the Founder of on the premier home staging companies in the country. In great detail, he outlines the 2 steps , prepping the home, making sure the home is in physically presentable condition and staging the home.

In today's challenging market with less buyers and more sellers, Make your home Stand out

  • enhanced marketing such as staging your home so it appears above your neighbors and your competitors (often they are one in the same) is critical.
  • A home that has obvious physical flaws or simple lack of upkeep leads buyers to wonder if something they cannot see is wrong with the home.
  • A home that has no poor street presence s a result of an unkempt front yard or exterior will deter drive-by traffic from calling to ask to even see whats beyond on the inside.
  • An empty home does not feel as warm as a dressed home. Make sure you use furniture that will appeal to the broadest amount of buyers; a good Home-Staging Company like Craig , Cindy Lin or in Arizona, Calie Waterhouse will know.

Like Craig says, "before you put your home up for sale in the market, do yourself a favor and take a short walk and a quick drive. First walk across the street and take a good hard discerning look at your property and then, after your walk, take a drive around your neighborhood and look at how your home measures up to the rest of the homes... whether they are for sale or not. The better you home looks, compared to your neighbors and the neighboring competition, the better chance you have to sell.

I need to point out that I am no way affiliated or have received any compensation from any parties mentioned herein. Nor have do I have an affiliation with any staging company.

However, from my experience in talking to other Realtors, home buyers and sellers, at least here in Maricopa County, (Phoenix, Scottsdale, Tempe, Fountain Hills, Mesa, Peoria, Glendale, Paradise Valley and the area of Desert Ridge, and the golf communities of DC Ranch, Troon, Desert Mountain and Grayhawk) ...

I can say that with such competition from the large supply and inventory of homes, if you plan to price your home at market, not below, one of the best ways towards receiving offers is staging your home with a qualified and certified expert.

 

 

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9 Comments on Will a staged home sell more quickly?

SEP
09
2008

In this market you have to do everything in your control to offer the best chance of not only attrecting buyers, but attracting offers - staging works

11:09am • #1

If you truly want to sell your house it is a small investment to improve your chances

11:36am • #2

Staging companies do a wonderful job at a very reasonable cost of making the home appealing to the widest possible audience giving home sellers the highest likelihood of success.

11:43am • #3
129,765 Points 1 Featured Post Outside Blog

I agree with the three comments above, you need to do what you can to set your house apart from the others that are your competition. I heard Donald Trump say years ago that selling a car without washing it demonstrates laziness that will result in not getting top dollar (I am paraphrasing). This is easily translatable to any industry where there is an exchange of merchandise; the more appealing your (insert item here) is, the more likely you are to sell it quickly and for top dollar.

11:56am • #4
207,923 Points 2 Featured Posts Outside Blog

Scott   ,  Jason ,   Barbara  ---  I agree, I have had personal success selling homes that are staged versus the competition (especially if they are completely vacant) 

12:02pm • #5
SEP
10
2008
224,908 Points 69 Featured Posts Outside Blog

James,

I like how you discribed staging as "enhanced marketing".  So many reators see what we do as interior decorating... it is so much more. I usually start out by descrbing staging as marketing NOT interor design.

Thanks for the link too.

Me

9:26am • #6
238,734 Points 7 Featured Posts Outside Blog

Hey

 

Thanks so much for the mention :)

Cheers,

Cindy

11:13am • #7
SEP
11
2008
332,686 Points 5 Featured Posts Outside Blog

James, in today's market people have to do everything possible to sell it. That means interior and exterior.

1:11pm • #9
207,923 Points 2 Featured Posts Outside Blog

Craig , Cindy , Danny  --  staging is just giving home sellers another advantage over their competition. In this market, sellers need to take every tool at their disposal to help them sell as quickly as possible and at the best possible price.

2:56pm • #10


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James Wexler

Scottsdale, AZ

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Address: Scottsdale, az, 85255

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rants, ravings, musings and market commentary Scottsdale|Greater Phoenix Real estate


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