Hockey Mom in the White House

Hockey Mom in the White House Did you happen to catch Sarah Palin's acceptance speech for the vice presidential nomination at the RNC the other night? If not, you missed what could be the best example of personal brand marketing in recent history. Less than a week ago, Palin was nothing more than the nearly anonymous governor of Alaska and the punchline of numerous water cooler jokes. But on Wednesday night, with the whole world watching, she stood up straight, looked America in the eye and told us all what makes her different. Not better. Not greater. Different. And the next day, even the pundits who had thought John McCain was insane to choose this self-proclaimed "hockey mom" as a running mate had come to believe his chances of becoming the next President were the best they've ever been. That's the power of personal branding and a perfect example of how it's done. As we point out in the Company of One seminars, it doesn't take a genius. It doesn't even take a marketing degree. All it takes is a clear understanding of who you really are, what you really do, how you do it diferrently from everyone else - the benefits of that difference to your customer. Sarah Palin obviously understands all that. And if she winds up becoming our next Vice President, it'll be the first time since Ronald Reagan we've had a real marketer in the White House. Given the role of ambassador that every Vice President plays, that attribute can't help but elevate America's brand image abroad.
Do you think differently? Send me a note at info@bigphishpartners.com.
Robert