This is part of the ongoing series “Finding Success in the Basics”

Since you can’t talk someone into buying or selling a home (Unless you are Tommy Hopkins) the best you can hope for is to be in the right place at the right time. This often makes you feel like you are trying to be everywhere at once.

Prospecting is the basic tool that can make you or break you in this business. In short, it is your ability to go into the world and create business. You might not be real organized, you might not have the best presentation in town, you might not be the most polished…but if you have the ability to bring in large numbers of leads, much can be forgiven, learned or hired out.

I used to tell my daughter that she had to eat some vegetables. She could pick one that was always off limits, she chose broccoli, but she had to eat some. Prospecting is a lot like that. You don’t have to do it all, but you do have to have your recommended daily allowance to succeed in real estate. The good news is prospecting does come in a lot of flavors: MORE>>>>