I’ve just been asked to set up a pilot project for a local Century 21 brokerage. It involves setting up a domain for the listing as well as Google marketing for the individual property. This will be my first experience setting up a website address for an individual property as well as trying to use a “Google This” property marketing technique. 60 Battery Point, Prince Edward Island will be the test listing with the domain 60batterypoint.com being used.

It is important to do a pilot project because the brokerage has 400 plus listings and they want to make sure it works before they invest in all those domains. I’m hoping the property domain will be indexed organically (not paid for) but I’m also setting up Google Adword campaign on the property to see if it gets any clicks. The only issue with the century21.ca site is there is no tracking system available (analytics) yet so it will be hard to see if it is getting any traffic..

Only real way to tell if anybody is searching for 60 Battery Point will be the Google Adwords data. Stickers have been made with the web address indicated as well as a Google prompt for the sign on the property. There will also probably be a mention of it in print adversting. Worst case scenario is that the property owner will be happy we’re leveraging the internet to increase the chance of selling the property.

Hopefully it works...

If you find yourself stressed out about using online marketing for real estate purposes then check out Top Search Result.  We take care of your online marketing needs.