Linking points & Bonus Points!

Good Evening Everyone, I hope ya'll are having a good evening. If anyone could help me out, I am trying to add the Active Rain link on our website, Is it possible to do that. I have been trying and seem to not beable to accomplish it.  I've also noticed other bloggers having bonus points. what do others do to get bonus points? again i'm curious. I think this site is great for realtors, loan officer's, virtual assistant's, etc. If anyone can answer my question about the Active Rain link, I'd appreciate it.