There have been many articles written about the growing multicultural market in the U.S. Are you kidding? How about the fact that this country has been multicultural, since its discovery? British, Spaniards, and Native Americans just to name a few.
All of these articles are about differences among cultures and how to connect with other values and customs. Why? Are they going to change? Are we? I don't think so. Sure we can be phony, but people see through that bologna. Why not focus on our profession and the tasks at hand? Wouldn't things be simpler, more comfortable, and more professional if we could just move beyond it all and do our job?
Take a look around at a diner and watch the wait staff. The professional server approaches every table in the exact same manner: polite, courteous, kind, and with a smile. They connect with friendliness and focus on serving their client's needs. They are fast, accurate, and knowledgeable about their market. Realtors should have or be developing these same traits. After all, the restaurant business has more referral and repeat business than any other industry.
Instead of concentrating on people's differences, why not the similarities? It seems to work for the most common service industry.
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