You've done all of the SEO stuff that the gurus talk about. Lots of people talk about the "help search engines find you" part of interaction with website visitors. Far less people talk about what to do once the visitors arrive.
It only makes sense that visitors come to your site looking for something since they are using search engines to find new content. That visit may be the first and only time that they visit your site and that "something" they are looking for may still be posted but now resides on a different page or mixed in with other content that isnt necessarily relevant to what the average impatient usrs is willing to search through.
Additionally, all of us only have a fixed amount of real estate on our website's home page. We have to make the most of that page without having to worry about a dozen other anding pages that also can grow stale if not managed actively. Imagine being able to filter from all of your content in order to be able to suggest content to that visitor using a simple and easily maintainable set of tools.
We've written before about being able to change automatically select real estate content when we already have an idea of what they want.. These previous posts may help provide more understanding for this article.
Visitors want to see the things that they search for. In order to present the right things for the visitor to see, you have to be able to guess the contextual needs of the visitor. Search engine results are one of the more authoritative ways to establish a visitor's context because you know exactly what they are looking for so we are taking the searches and presenting things that likely match what they want.
An Example From The Visitor's Perspective
Let's play the visitor for a second. We'll use Google to look for real estate information on Marietta, GA. So, for the purposes of this demonstration, we'll enter "Vidlisting Marietta" without the quotes. You'll see the normal set of search engine results (you can see them live here so you try this demonstration yourself)
To make things easy, we'll click the search engine result that goes directly to the vidlisting portal main page as shown in the image above.
Above is what the visitor will see when they land on the Vidlisting main page. It's already different from what the visitor would see on the normal real estate video home page. A special interface is shown to the visitor that highlights two property videos and a PDF file which has the title of Market Report. What?!? There aren't any PDF files on our video portal and the word "Marietta" isnt even in the title of the Market Report...but it shows up because it is content that is contextually relevant to the visitor's search. You can get a wider range of search result values using other terms such as "Vidlisting Panama" for comparison.
Where Is The Other Content Coming From?
We view our role as the providing the best and easiest content syndication and dstribution tools anywhere. Our real estate social network has become a sort of online workspace for managing and syndicating marketing materials.
We've set up the vidlisting portal to show any shared content within the social network that matches search criteria. Making content shared is as easy as a single drag and drop. Once shared, your video content and documents are instantly syndicated to a variety of online places based on its context....all with a single drag and drop.
Web Savvy REALTORS and Videographers Can Put This On Their Own Site
You may be thinking right now that this is moderately interesting except you'd prefer to have your own content showing on your own website. To meet the needs of those wanting this capability on their own site as well, we've just released a web developer API (GetContentFromWebSearch) that can give you the data you need to put your own documents and videos on your own web site or choose from the body of content available across the platform. The API also saves a full report of all web searches made that is acessible via the real estate social network's control panel.
The result of this is that in just minutes, you can have content from your own site searchable on other websites and make the content that visitors want instantly available to them wthout having to crete a series of special landing pages. Give the demonstration a try yourself and let us know what you think...we have lots more coming in this area.
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