Conventional wisdom held that opening a shop outside of the heart of downtown Blue Ridge’s shopping district was retail suicide. Conventional wisdom never met Michael Brunson and Jack Morton. Not ones to shy away from a challenge, Michael and Jack knew the world—or at least Blue Ridge shoppers—would beat a path to their door if they opened an elegant shop full of marvelous items unlike any others offered in town. Thus Wrapsody in Blue was born three-and-a-half years ago.
Michael and Jack first came to Blue Ridge five years ago to help their good friends—Atlanta’s 11Alive news anchor, Jill Becker, and her husband—decorate their newly purchased cabin in Blue Ridge. Like so many before them, they fell in love with the beautiful mountain town.
Michael had been working for years at the Atlanta Interfaith AIDS Network, running a day program for people with AIDS and HIV. It was taking more and more of an emotional toll on Michael to--as he says--“bury people.” Jack—who owns Indulgence Salon in Buckhead and has won four Emmy’s for hair, makeup and wardrobe—was also in a very high-stress environment. Buying a weekend cabin in the mountains seemed the perfect anecdote for their high-octane careers.
After a year of weekends spent in Blue Ridge, it was becoming harder and harder for the two to make the trip back to Atlanta on Sunday night. The desire grew strong to make Blue Ridge their permanent home.
There were two activities that Michael and Jack particularly enjoyed in the mountains—one was hiking, and the other was shopping in the lovely shops in downtown Blue Ridge. In their frequent shopping trips, Michael and Jack saw a niche that was not being filled among the great antique shops and stores that offer wonderful rustic cabin décor. Blue Ridge lacked a shop that carried new higher-end traditional décor—something more akin to a shop you might find in Buckhead.
On one of their shopping trips, Michael and Jack noticed a “For Rent” sign in one of the buildings a block off the main shopping district. It would be the perfect space for the new shop that they had decided would be their ticket to a permanent residence in Blue Ridge.
Wrapsody in Blue opened for business in 2005. A destination for refined shopping, Wrapsody in Blue is filled with occasional pieces of furniture--including a fascinating piece that converts from a buffet to a dining table that seats 12--decorative accessories, custom artwork, home decor, gourmet treats and hostess gifts. The items are unlike any you'll find in other Blue Ridge shops. As Michael cracks, "I'm the only antique in the store!"
According to Michael, the store’s best selling item is a line of candles from Northern Lights. Deliciously scented, the candles come in beautiful glass candle-holders that give off an elegant glow while burning. Michael and Jack were able to get the candles featured on the Today Show. By that afternoon, their website was so inundated with orders for the candles, that folks started calling the store because they couldn’t get on the website. A year-and-a-half later, Wrapsody in Blue is still sending the Northern Lights candles to folks all over the country.
Be sure to visit Wrapsody in Blue when you are in Blue Ridge. You will be delighted, not just by the great selection of merchandise, but by Michael, who runs the store. His down-home folksy southern charm will win you over, and his wonderful shop will keep you coming back!
Michael Brunson, co-owner of Wrapsody in Blue
Wrapsody in Blue
771 East Main Street
Blue Ridge, Georgia 30513
Tel 706-258-2700 Fax 706-258-2701
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