As a follow up to my recent blog, Public Disclaimer to Ventura County Star article,  I realized that I may have been just as at fault for any misunderstandings which may have risen from the verbal interview itself.  I was so excited, so caught-up in the fact that it would be a HUGE media push for my company, that I completely threw one of the cardinal rules of business out the window.

Interview your Interviewer

When applying for a job back in high school or college, even today: we routinely make a point of taking a few minutes to ask THEM questions:  What duties will I be required to perform?  What are the hours?  Does this position provide health benefits? And so forth.   We also typically do this in business today:  We interview the home owner or Realtor to make sure that there is a good "fit".

Instead, I just yapped-yapped-yapped boasting my fabulous statistics on homes selling so quickly once Staged, that Home Owners should do their homework before hiring "just any" Stager, etc...

Only for the article to come out focusing on "Stagers giving back to the community" (which I DO and HAVE on several occasions, but the interviewer never asked me about THAT) as well as affiliating me and my company with another highly well know training program which I have absolutely NO affiliation with.  I failed myself by not interviewing THEM, and asking all important questions, such as:

•·         How did you hear about me/my company?

•·         What is the focus of this story?

•·         Who else will be featured in the article and what other information I can provide?

•·         Where will I/my Company be featured within the article? (beginning, middle, end)

•·         If I provide pictures, are you going to print credits with EACH photo?

•·         Do you want statistics and testimonials?

•·         Will my contact information such as phone number or website be included in the article?

•·         And most importantly ask YOURSELF:  How will this press move myself, my company, my industry forward?

There is always the old adage, "Any press is good press", but don't get so hungry for ANY press that you allow your good judgement to go the wayside.

Just preaching to the masses from my own experience - Lesson Learned

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Platinum Home Staging, Inc. has been recognized and grown into a tremendous success built on customer service, integrity and best of all, customer referrals. Specializing in Home Staging, Interior  Decorating and Model Home Interiors. Serving the greater Los Angeles & Ventura County areas. A home's first impression is the most important one.  A home should be inviting and memorable; to stand out among the hundreds of homes that Buyer's may be looking at. Selling a home, is in fact, selling a product. Market the product, "package" it to appeal to as many potential buyers as possible. After all, ...How you live in your home, and how you sell your home, are two completely different things. Call us today at (805) 553-9952