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Teach to Reach: The Importance of Education in Building Your Niche

By
Education & Training with We Talk Real Estate

When I tour the country talking to realtors, lenders and others about building a niche I inevitably have to demystify the process of creating and building a brand. Professionals who've spend years or decades in the mortgage, banking or real estate industry often neglect to portray themselves as the experts that they are.  The solution to this problem is surprisingly simple.

Become a teacher.

Relax, I'm not suggesting that you abandon the years you've invested in learning about your current profession to join Teach for America (although that's a noble thing to do if it's your passion). Rather, I recommend that you start sharing your knowledge and give back to your community. Teach what you already know to those who are just learning.

There are some great ways to do this:

•1.       Blogs and Podcast- Two of my favorite methods for reaching and teaching, blogs and podcasts let you create information and send it to those who are actively seeking it.

•2.       V-casts- Even better, video podcasts add a name to the face.

•3.       Write articles- OK, this may seem a bit "low-tech", but an article in your local paper or sent out over the Internet waves can do a lot to cement your credibility as an expert in your field. Just be sure to include a resource box at the end.

Why do these methods work? Think about it. There is an active audience already looking for what you have to offer. All you need to do is give it to them. Creating a niche is about doing exactly that. By becoming a trusted educator for this group of learners, you are building a solid foundation for future business relationships.

The best sales people don't sell anything. They offer information and solutions. You've got valuable information to share with people who need it. Why not become a teacher, and create a niche market at the same time?

Comments (4)

Paul S. Henderson, REALTORĀ®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Wow Butch, I was speaking to group this weekend on this very subject, and they looked at me as if I were nuts. Then I explaned to them how when your learn something, if you don't apply it everyday you soon forget, but if you teach something you look it in so many different ways you master the subject... 

Sep 16, 2008 04:38 AM
Marie Westerman
Blanchard and Calhoun Real Estate/ Wilson Parker Homes - Evans, GA
New Homes Sales Specialist Evans GA REALTOR

I'm just getting the hang of blogging..now podcast v-casts...so much to learn no time to do it!! But I will research it. Thanks

Sep 16, 2008 04:49 AM
Nicole Weidauer
Keller Williams Greater Seattle - Shoreline, WA

I couldn't agree more, Butch!

That is one of the foundational beliefs of my real estate team is educating our clients. It is a very good way to build trust with customers and become their local economist of choice!

Thanks for sharing and preach on!!

Kind Regards, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle

Sep 16, 2008 05:24 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great advice, and an excellent way to differentiate oneself.    Thanks for sharing.

Sep 16, 2008 05:55 AM