This is Part 1 in a series that will focus on strategies to find home buyers and attract more sellers. Now I know many of you know these things and are doing them already but just thought I would remind us all of the tools we already have available to us. Reminders are good right?
By now you must realize that the way you conducted your business just a year ago is different than the way you conduct business today. The market is different, the customers are different and the way they go about the home buying process is different.
According to NAR: 90% of all home buyers utilize the internet in their search for a new home. (I know this from personal experience - I was one of these people!)
Recognize that you are dealing with home buyers who are far more knowledgeable and who have high expectations of their Realtors and the information they are provided.
So here are some ways to show potential buyers that you have what it takes to be their Realtor:
- Make sure you have a great website and make sure it has an IDX feature so they can explore all
homes available in the market - not just your listings.
- Have something of value to give the visitors to your website to compel them to want to work with you and provide you with their information. Track your visitorsand follow-up with them immediately and see if you can send them some information. Once you have a potential buyers information, followup with them. Add them to your CRM. Decide how often you will stay in touch with them.
- Do you have your listings posted everywherepossible on the internet? Realbird, Postlets, ClassifiedFlyerads, Realestateshows - the list goes on. (Note: this will help you have a higher ranking so that YOU are easily found on the internet)
- Show them you are an expert Realtor. How? Provide them with helpful home buying tips. Tell them what you know about a particular area they are interested in especially schools and points of interest. If they are relocating provide them with a package that shows them all about the area (don't have one - no worries I can create one for you!)
Other ways to find potential buyers:
- Why not email your sphere of influence with your New Home Listings and ask them if they know anyone who is looking for this particular type of home. Why you're at it forward them a link to your Activerain blog so they can see what you're up to and what's going on in the real estate market and their area.
- Invite some past clients to lunch or for coffee - perhaps you will learn some valuable information and perhaps they will know someone that may need your services.
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Don't forget about your clients once you've sold them their home. Stay in touch with them with emails, cards an occasional phone call as they can be a valuable resource with referrals.
When you have Open Houses do you have great looking marketing pieces, helpful information, your brochure and business cards to give out to potential home buyers? Do you have them signing in and leaving you with their address, phone and email so that you can follow-up with them?
This list is certainly not all inclusive of the things you can do to attract more clients. It is simply just some of the ways to get you thinking about how you can attract more buyers and increase your business.
Would love to hear your ideas and suggestions for how you find potential buyers - hey, I'm giving you a chance to brag so why not right?
Stay tuned: Part 2: Home to get more sellers and show your expertise
Should you need assistance with developing systems of follow-up, creating a relocation package, newsletter, brochure or anything to highlight your services please do not hesitate to contact me via my website.
If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!
Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2011
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Good reminders Anne Marie! Although I do most of these things already, there is always room for improvement!