Zillow.com announced new features today that include a social networking aspect that allows homeowners, neighbors, lenders, and Realtors to directly interface with the consumer.
My inital reporting and analysis caused me to reverse my thougts that Zillow would compete with the real estate brokerage community and is embracing their earlier stated goal of becoming a highly specialized media company fueled by advertising.
Why the reversal of opinion? Was the slick presentation provided by the Zillow PR department that influential? Quite the opposite. I tried to open my mind to the potential of the promotional aspects of the frequently visited site and relied upon my expriences as a contributor to their Real Estate Guide; it drove an insane amount of traffic to my site.