The Internet has taken almost every business by storm! While certain businesses may not depend on the Power of the Internet, in our line of business, in real estate, Internet allows us to reach a myriad of Buyers and Sellers, our bread and butter.

Unfortunately, the opening of the MLS to the public has put a great strain on our industry.  We do not have the competitive advantage of "proprietary" information anymore and instead we struggle to excel in Website development, Marketing, Media and a whole lot of other fields that really should complement our profession, not drive it.

It is time for a paradigm shift in Real Estate.  Well, it will happen whether we like it or not...

As Internet is educating our clients, we can only try to take advantage of being in front of them as frequently as possible, with the information they require. This should be done with the most minimum amount of money possible, as ROI in IT in every other business is still being challenged.

Think like a business person and outsource what you do not understand. But do it! Don't just sit around and think that real estate is remaining a business that is conducted at a "personal level". It is not... at least for most Buyers out there...

Since we ourselves are undermining our own colleagues, we might as well expect to be part of the war out there... Trying to steal a client... a listing ... a mortgage...  But having over 10,000 visitors to your real estate website and converting a percentage of them to clients is where the business will be.

Have you also noticed? Clients are not faithful anymore... Why should they be? The are on the Internet.  They have the power in their hands and the knowledge in their heads to go straight to the selling agent. Most Buyers do not need a Buyer agent anymore...

Internet will be the medium that will change our industry. You see it every day. Look at the crazy number of real estate templated websites, blogsites, podcasts and who knows what other sites are poppinmg up and "relate" to our business.

Therefrore, since we can only be dragged into this game in order to survive, I will try to distinguish myself, my business, my offerings and my website to be better, be optimized, more resourceful and functional than yours...

...Hope to see you too on Google...