I bought this book well over a year ago, and I pretty much read it from cover to cover. Even though I'd had my real estate license for years...I was no good at it. I could do the backend stuff as easy as pie, but the front end stuff...I just wasn't comfortable with. I never felt like I knew the area good enough or how to negotiate well enough... I'd taken all the classes, I had my license with Prudential for awhile, so they make you go through this long array of classes when you first sign with them, plus I had taken other classes, attended other seminars, but what I didn't have was experience. There's no way to fake it. But, I think this book does a really good job of walking you through the steps to getting the huge array of knowledge you need and feeling comfortable spouting off about that knowledge, and I think this confidence will get you through (as long as you have a very supportive broker to go to with questions) as you gain the actual experience level.
Here's a partial list of some of the chapters in the book:
- Online or Offline: Danny Kennedy's 12-Month Farming Almanac (very good stuff)
- Confront Old Pro - And Win (wonder if this chapter would help the gentleman who blogged recently about losing a listing to a well endowed female agent? Probably not.)
- High-Tech Promotion and the Personal Touch
- Self-Organization
- Prepare and Perform - Or Pass Out
There're 28 chapters in the book, so that is just a sampling, but I really enjoyed it and had several "ah ha" moments when I read it through the first time. I just picked it up again and am going to scour it again over the coming weeks. I am getting ready to hang my license with another broker (still trying to decide who to go with - it's inactive now), and I really want to go in feeling confident and ready this time out.
I've been a Real Estate Virtual Assistant for 7+ years now...this book isn't about the admin. side of the business much (yeah, think I've pretty well got that down), it's about the "Do or Die - gotta have the courage to get out there" stuff. Enjoy!
BIO: I have successfully owned and operated a Real Estate Virtual Assistant business, specializing in Real Estate Support Services, since March of 2000. I have several accreditations and have received many client testimonials over the years. I have over 20 years of administrative experience, I am a licensed agent in California and I specialize in on-going, value-based services provided to real estate agents and brokers...long term relationships with my clients are my greatest success stories. I am a contributing author over at RealBlogging.com, you can read my articles that I have written, all directed towards real estate professionals, by clicking here. I am also a fairly active participant / contributor over on Active Rain...you can visit my profile page here.
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It's never too late to learn something new, no matter how long you've been doing this. Thanks for the advice.