I think too many agents miss the point with advertising their properties on the web. So many agents concern themselves with rediculus costs in print advertising that yield small if any results. Additionally how do you measure sucess of a print ad? There is no way to see statistics on how effective your ad was in reaching the consumer. Everyday I hear price objections from Agents that say "it (our product) is simply to expenive" however 10 minutes later are ready to spend $1,000 on a print ad to appease their seller.
So what is the point of advertising online if you are only willing to invest say $100 for the duration of the listing? How are you going to see results? What is the point of putting just 6 photos on realtor.com? When are agents going to understand that the importance of web marketing is to reach the consumer.
The consumer is tired of your old virtual tours
The consumer is tired of a 10 photo slide show with bad music that they turn off as soon as it loads
The consumer is tired of bad pictures that don't justify the property
The consumer is demanding more relevant information to take something useful from a property web browsing session
As I always tell my clients, put yourselves in the shoes of the buyer. Are they satisfied with what you are showing them on the web. The real estate industry is changing everyday. People want more information, consumers are demanding floor plan.
That's right, Floor Plans! But what about Miss Suzie Q homeowner that wants to see their house photo (singular photo) in the local publication that circulates to a max of 100,000 people. Tell her Boo Hoo. (oh yea not to mention this is going to cost you say a minimum of $150 every time you run the ad) and guess what...you dont sell the listing you get to run the ad again, isn't that fun!
Technology is changing everyday. Imagine if every real estate listing had a floor plan with photos for the consumer. Imagine how easy it would be to show the property before driving our 30 minutes to see the house only to learn that the kitchen is too small, the position of the living room in relation to the rest of the house sucks, and after a disappointing showing with your client you fight rush hour traffic to get home to a cold bowl of soup. See the reason you have cold soup is because there was no floor plan of the property, and pretty photos with Beethoven in the background are not going to give you property dimensions, layouts, and substance.
The conclusion on this blog is that there is no better way for the consumer to view a property on the web then what we have created below:
We have plenty of satisfied clients from San Diego to Miami that would agree, now it's time for the rest of the real estate world to catch on and realize 2 things.
1. You are the professionals, you decide weather or not print is dead, you can tell the homeowner print is dead and they will listen.
2. Money spent wisely in Internet marketing will yield results, key word here wisely.
Thanks for reading my blog.