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AIG---Is the Marketing Department out of touch?

I found this ad copy on the back cover of this month's Money Magazine.....

It strikes me as a tad bit disingenous, and out of touch...........................

AIG--The Strength to Be There (as Dr. Phil would say...How's that working for ya?)

Ad copy:

No problem--got em right where we want them. We've been in tougher james than this. Their defense looks tired. Now we have the ball. This will be one sweet comeback.

It almost sounds like Ohio State in their 35-3 loss to USC last weekend as they made their comeback.

Optimism can add 8 years to your life.

What happens when the government takes you over? Does that take away 15 years?

So go ahead, live longer. When you prepare for retirement with AIG, we'll be there wherever and whenever you need us. We've helped over 5 million people retire stronger. Ask your financial advisor about AIG or visit retirestronger.com.

and in big bold letters:

Live Longer Retire Stronger

Never Outlive Your Money

Wow....guess that corporate vision didn't quite work out.

What say you?

Posted by Bill Nazur on 09/18/2008 11:14 PM

Comments (19)

aig, marketing, corporate responsibility, vision, pure sarcastic bs, another one bites the dust

Post is included in group: Active Rain Newbies
Post is included in group: Out Of The Box!
Post is included in group: This Doesn't Belong On Active Rain

19 Comments on AIG---Is the Marketing Department out of touch?

SEP

2008

Bill... This is a bad thing that all these companies have fone under..... now the tax payers are having to cover AIG's 85 Billion

SEP

2008

Well, if you don't oulive some of your money, you're going to be living in one of your children't basement.

Never Outlive Your Money

Do you think the guy who wrote this has actually read the news lately? Just thinking out loud.

Si...te extrano!!! MUCHO! No me dejas aqui sola...sale? GBU!

Roland

Given that AIG has already cost $180 billion in lost shareholder value, which by the way, is 3 times as large as Enron, it needed to happen. Let's just move on and rebuild.

Lenn

It was comical to say the least when I read this ad last night.

Elizabeth

Sounds like he may have hit the bong a little too long.....

Oh puede ser muy pendejo.....:) quien sabe?

With all og AIG's adverising, maybe they should have concetrated on the basics...selling of life insurance, which require them to keep reserves in cases like this. they got greedy, and now we, the taxpapers will have to bail them out...who's next?

Tony

In that sense, you are very correct as they priced risk adequately, collected premiums and paid out claims without much fanfare....UNTIL the board felt it was acceptable to leverage 11-1, without the proper collateralization. It was a train wreck waiting to happen that we weren't prepared to deal with....

I say I would love to come up with some marketing stuff for them;-)

Sardi

This could be a fun contest....we could rename all of the institutions to more accurately reflect their true position.

AIG---now stands for All Idiots Gone.

Enjoy your weekend....great to see you around.

Tal vez!

Have a great weekend!

How bout AIG now stands for ALL IDIOTS GOT rich.. Wonder if the same staff is running the place or if the government has replaced?

Elizabeth

UR A clown! :)

Tim & Pam

the staff will be gone soon, but I can assure you they will not be able to do much damage moving forward.

SEP

2008

The great thing about this AIG thing and the rest, they got rich on crazy schemes and now are too important to fail so they win again with th Bail out

Andrew

I do agree to a small degree, however, the impact is FAR larger than the compensation of a few high level people...AIG has an impact of close to $1 trillion to our economy....it had to be done, as much as we may not like it.

SEP

2008

Bill N, It was a sad day for me when AIG bought my car insurance company. 21st Century has done a good job in providing reliable auto insurance at reasonable costs. How can I have that degree of confidence in AIG?

Bill Roberts

Bill R

Their insurance division is actually extremely strong. That is the one division where you should have a high degree of confidence.

DEC

Bill,

They're still spending the money on themselves, though!

Mike in Tucson

DEC

Mike

Isn't it just the American way?

Bail-out Nation!

MAR

AIG couldn't make it, so the Government (the business with the largest historic money loss in Human History) is giving advice about how to fix the problem... And printing money to hand out (replacing the cash with an IOU with a blank space for the responsible party for paying back the cash - they'll fill in your children's names later) to implement their plan to fix the problem.

O.K. I'm done.

Cameron Novak
Corona Real Estate Agent
The Homefinding Center^TM
Corona, California
951-212-7479

MAR

Cameron

Its not a rant when you speak the truth.

They say there is an idiot born every minute. Now we see where they're at......

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