Every Realtor knows that first impressions matter. So can I be honest here? (And this has bugged me about Active Rain from the start.) Active Rain's front door is UGLY.

Yup UGLY! Yes, Yes I know it is fully "functional" door... but let's face it... its ugly. It has NO SNAP, NO WOW! NO... DANG I gotta go in and take a TOUR of this site.

And as all my staging colleagues (and Realtors too) know... first impressions matter... so it better be good!

Sooooo...  I did a little cyber Staging, and made a new fully functional doorway into Active Rain for my friends and staging colleagues (especially my colleagues!) to use when they invite others for a visit to a "Home Stagers Corner" on Active Rain for the first time.

Click on the image to the left and you will see what Michelle Tsioles, an AMAZINGLY creative designer we have here on staff at Real Estaging, created. This an fully functional gateway site that is up and running.

HOWEVER, don't get me wrong, this is NOT going to be the MAIN door into Active Rain. But for those of us in OUR industry who have been working together as a group to sing one song, you gotta admit this is a more attractive way to enter our group's corner of Active Rain.

It is NO secret how much I admire and am thankful for Active Rain and all it has done and is doing to help open doors for sooooo many of us who are members. So... I did run this past the Rain Gods to make sure this was cool with them... I think Caleb's words back to me said it all when he wrote... "I have to say YOU'VE GOT IT! Craig this is great.  This really helps. Thank you for putting this together."

Its not a big thing, but do I believe doing what  I can to create a bunch of small things that work in harmony can only benifit all of my staging colleagues... Stage It Forward.

Me

 

 

POST SCRIPT: ABC NEWS 7-DENVER picked up this post and published it HERE on their website.

 

65 Comments on ENTER THE RAIN... from a New, Beautiful & Different Perspective

APR
05
2007
434,714 Points 70 Featured Posts Outside Blog

Craig,

That`s truly a "Work of Art!". Your talent and Love of A/R speaks volumes!

7:49am • #1
144,052 Points 1 Featured Post Outside Blog Hit Router
Great work! Infact I enjoy reading all of your blogs/posts. Thanks
7:58am • #2
5 Featured Posts Localism Sponsor

UTTERLY AMAZING...... and what a PLEASANT and much needed change.  In regard to AR's front door, I couldn't agree more...and I love AR also!   To be honest, I never thought about it but your "front door" brought it to my attention and immediately I thought... HE IS RIGHT.

Thanks for brightening my morning.

7:59am • #3
231,333 Points 64 Featured Posts Outside Blog

Craig, you clever, clever man!  That is BEAUTIFUL.  And you're right, the site is functional but not beautiful.  I can see how that would bother a stager such as yourself.  Beauty does matter and does set a tone.  I'd say it's time to demand that makeover! 

Thanks, that was a very pleasant view of what could be.

8:04am • #4
6 Featured Posts
Craig, YOU ROCK!     nuf said
8:13am • #5
117,226 Points 7 Featured Posts Outside Blog

Yep- right on again! What a warm welcome for guest as well as prospective clients!

 I would love to see you spiff up LOCALISM. I am very disappointed about the litter that is collecting on the Localism site just to gain points.

 We all should participate in a Spring Clean Up and maybe we could peek into communities and see the real beauty.

8:36am • #6
I Love It!!!! It is beautiful, inviting and functional.You are very talented Craig!
8:37am • #7
3 Featured Posts
WOW Craig!!  I love how you think of EVERYTHING!!! :)  It's BEAUTIFUL!  If it is up and running...I'm going to re-send some invitations to the ones who haven't joined yet...maybe the new entrance will persuade them to have a look around!  Thank you!!!!
8:38am • #8
WOW..can I get you to do all my design work? You have a real gift my friend.
9:22am • #9
1 Featured Post

Everything you touch turns beautiful!

9:25am • #10
107,009 Points 1 Featured Post Outside Blog
Craig, you are amazing!  I love how you come up with these designs.
9:26am • #11
2 Featured Posts

FANTASTIC!  I ABSOLUTELY LOVE IT.  AS, I JUST RECEIVED MY FIRST CONTACT FOR A STAGING JOB THROUGH AR, I COULDN'T ME MORE PLEASED TO HAVE SUCH A CLEVER AND BEAUTIFUL FIRST IMPRESSION. 

WAY TO GO CRAIG, YOU REALLY HAVE RAISED THE BAR!!

JOELLE

10:43am • #12
18 Featured Posts

 Hey you, i mean me.  Howzit? cool.. i loved this graphic.. cool stuff dude. the page it links to is rocking brother.. btw, did you mean my other right? (as in left?).

i'm not sure i would go as far to say UGLY, but i wont disagree with you. that being said, the functionality of it is working. look at it with search engine eyes.. >hint<

later gator..

10:43am • #13
Outside Blog

You cover all the bases and the curb appeal, too!  Great entry!  Is the doorway from Santorini? 

 

!

11:13am • #14
608,226 Points 59 Featured Posts Localism Sponsor Outside Blog
Very pretty.  You do know how to dress a blog.  Gorgeous door.
12:33pm • #15
400,363 Points 179 Featured Posts Localism Sponsor Outside Blog
Well, what if you don't like Stucco?...hehe
12:47pm • #16
17 Featured Posts
Wow Craig, I love it! I know I've told you before...you are so talented!
1:10pm • #17
2 Featured Posts
Awesome Craig! You are so fantastic and very talented!
1:50pm • #18
606,784 Points 244 Featured Posts Localism Sponsor Outside Blog
Very nice Craig. It's really inviting. AR needs one of those on the front page. How about stage this place for us? 
2:01pm • #19

Are you sure you are in the right profession... Seems you have so many talents!!!

I think that's an awesome way to invite peers to the rain.  Talk about inviting!

2:08pm • #20
4 Featured Posts

 what a great way to promote Active Rain on your website.  It's a beautiful welcome!  And a clever way to give a special invite to others. Michelle did a wonderful job!

You 'stage' everything!!  (and so very well) 

4:20pm • #21
160,061 Points 15 Featured Posts Outside Blog
I like the term "gateway" as an entrance and passage into something - it's inviting and warm a bridge to come over to the other side and visit for a while.  How welcoming and perfect as an intro into AR!  How do you find the time to do all that you do Mr. Schiller?
5:08pm • #22
123,570 Points 24 Featured Posts Outside Blog

Craig: We can add nothing original to the comments, thus far so—WOW!

Jay & Med
5:52pm • #23
3 Featured Posts
Craig...how long have you had the www.stageitforward.com?  I just noticed this :)
6:19pm • #24
403,798 Points 72 Featured Posts Outside Blog

Oooo. Misty likes it :)

She likes it a lot. Makes her think calm and soothing thoughts :)

TLW...ROAR!

6:35pm • #25
200,641 Points 13 Featured Posts Outside Blog

Amazing ~ Awesome ~ Attention-Getting. 

Craig, are you available for marketing consultations??!!  You are truly a staging GURU.  Thanks for always working to make this industry excel.

8:23pm • #26

Craig - Do these ideas just light upon your mind?  This is great! Your gift is getting bigger and bigger! Keep blogging the skies the limit!   Sue Shockley - HIDDEN POTENTIAL - Home Staging & Redesign

After thought -  you are a gift to all of us on AR! Thanks for sharing your talents with us!

Sue Shockley
9:12pm • #27
468,475 Points 54 Featured Posts Outside Blog
Craig, I like the way it looks, who knows maybe the ActiveRain decision makers will like it also and use it.
9:27pm • #28
143,800 Points 7 Featured Posts Outside Blog

Craig,

Thanks for the post. By the way, isn't it about the small things collectively making a bold statement?..........At least that's the message I got...........Stage It Forward!

9:42pm • #29
Come over to my house and make my door look like that. :)
teresa boardman
9:43pm • #30
Great idea!!  I agree the front page is very boring.  Maybe you could work with the makers of the site and help them to update it.
9:46pm • #31
246,260 Points 11 Featured Posts Outside Blog
Craig this is terrific. Just think someday soon you and I will be saying - Remember when Active Rain.....
10:05pm • #32

Craig....One Word..... UNBELIEVABLE!!!!  When can we make the switch. I have signed up almost 100 new members and this door is such a warmer welcome and very professional. When is the upgrade? You're Hired!! Greatest Post Yet.

 

 

10:12pm • #35
146,460 Points 10 Featured Posts Outside Blog

Craig,

Very nice idea and good work :) hope that it will work

 

10:13pm • #36

Yes we agree that our site is well, a little ugly.  Here is a design that I put together last Saturday.  To make AR look like this would involve an entire site redesign and we don't have the development resources to dedicate to that right now, so we are probably going to wait a few months before we begin this type of undertaking. (Plus Matt wants to get a professional UI contractor to make sure that we do it right!) 

However, we are going to use some of the design element displayed above in a mini redesign of the index page that should go up sometime next week.  I would love to know what y'all think about it. 

10:17pm • #37
212,327 Points 56 Featured Posts Outside Blog
You have my vote!!!  we need to make the world a little prettier....and AR can definitely use a little makeover.
10:45pm • #39
187,851 Points 8 Featured Posts Localism Sponsor Outside Blog
I really like Craig's redesign, but yes, anything you do in the meantime is a positive change. 
10:49pm • #40
680,150 Points 145 Featured Posts Localism Sponsor Outside Blog Hit Router

Nothing I can add except to say WOW and thanks, Craig. It needs it. Localism as well. Need I say more?

Jeff

10:52pm • #41
4 Featured Posts
Brilliant...I'm proud to be a member of such a sophisticated and professional group.
11:00pm • #42
237,616 Points 56 Featured Posts Localism Sponsor Outside Blog
Craig, is there anything that you can't do? This is fabulous...very impressive and such a heartfelt gift to all. You have pushed the bar and hopefully there will be more to come. Good job, Craig.
11:12pm • #43
9 Featured Posts
You stagers are just too darn creative. Puts the rest of us to shame.  After reading your post and many of the comments I'm almost embarrassed to say it never occured to me to even notice AR's front door. OK...maybe that's something in and of itself. But nevertheless, your input is valued my many here at AR and your creativity and style are respected. 
11:12pm • #44
APR
06
2007
185,901 Points 28 Featured Posts Outside Blog
Craig-thanks for making Jonathan admit that they're working on it!  You stagers are worth every penny.
6:19am • #45

Very creative.  I wish I could come up with some of these fantastic ideas.

Cindy Jones
6:30am • #46
2 Featured Posts
Craig - Very creative...I love it!  Jonathan - Glad to see a redesign is in the works! 
7:28am • #47
Localism Sponsor

Craig, it's all been said I'm sure, but ... NICE JOB !

 

8:11am • #48
7 Featured Posts Localism Sponsor
Very nice! Stagers thinking outside the box.  I love the bright colors!  It is proof that we must not forget the entrance and the front door- it is the first thing people see- it can engage and intrigue or prevent them from entering!
9:09am • #49
237,688 Points 30 Featured Posts Localism Sponsor Outside Blog

Craig

Great post.... I love all the talent on this site and the willingness everyone has to share with everyone.   Thanks again

9:55am • #50
608,226 Points 59 Featured Posts Localism Sponsor Outside Blog

Jonathan.. I think your new mini redesign looks good.  Active Rain has never bothered me. I like simple.     It isn't gorgeous but it does not offend me.

That new site that is an Active Rain clone (the Doctor one?) on the other hand I think looks tacky.. I think Wanna Network looks tacky... but what do I know?  

What is a "UI contractor"?

10:32am • #51

LOVE IT!!!!!!!!!!!!!!!!!!!!  two thumbs up from me, if they count!

 

Abby Reilly
11:14am • #52
121,298 Points 6 Featured Posts Outside Blog
It's beautiful....do you want to do my doorway??? It looks good. I am amazed at what you can do on a computer.
11:56am • #53
Wow, I'd like to have the listing that goes with that door. Beautiful.
12:10pm • #54
18 Featured Posts
Really great ! Way to go. Can we keep it, use it, have parties on the other side? Just teasin'- Really really nice. : )
12:25pm • #55
110,135 Points 26 Featured Posts Localism Sponsor Outside Blog
How cool Fav C. OMG I am blown away.  How you keep doing that to me is amazing :-)  Gorgeous
8:33pm • #56
149,263 Points 54 Featured Posts Localism Sponsor Outside Blog Hit Router
I predict Jane Fonda is on the other side of that door. - Carnac
8:36pm • #57
APR
07
2007
17 Featured Posts
Wowie, that's great!  You're just an all around great designer. This just isn't something that can be taught!
5:11am • #58
APR
08
2007
472,652 Points 50 Featured Posts Outside Blog

Craig: Kudos!!! You always have creative ideas. I dont doubt you are a great business man.

4:26am • #59
Craig, great job thank you...just started with active rain myself..and I am finding that I can't stay of the site.  I started 4 days ago and my score is almost 6000 already...love this now I just need to find time to do an open house  LOL just kidding.
10:05am • #60
APR
18
2007

Craig, That is a really cool entry that you created, and why aren't we using it for Active Rain? well maybe in the future. Thanks for the post!!

Good Day!! have a cup of java and a smile on me :)

11:12am • #61
APR
20
2007

Great job....let's get 'the powers that be' to implement this change! 

Now, what about Localism.com...

5:15am • #62
MAY
06
2007

Very catchy!  I love it.

I would really like to see this implemented. 

10:13pm • #63
MAY
07
2007
1 Featured Post

As a 'stager' I think this is a great idea. I love the concept. Good work. I never thought of it but it would be nice to come thru a prettier door.

5:59pm • #64
MAY
11
2007
Nice work Craig,  excellent design. 
6:55pm • #65

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Craig Schiller

Chicago, IL

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REAL ESTAGING, a nationally recognized leader in Staging.

Address: 131 South Lincoln Ave., Park Ridge, IL, 60068

Office Phone: (847) 384-9369

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These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.


















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