Hello Rainers! Happy Friday to all! I have a general question on some advertising issues that I have seen in my local market recently. I am hoping you can shed some light to the legality of this, as well if it is false advertisement. I am sure this area has been covered 1,000 times over on A/R however, with me being in title and closing some of the deals with upset borrowers, I want to get some A/R opinions.
Very recently, there have been advertisements (mostly print ads) regarding a few local real estate shops stating that their services are 100% free, yet at time of settlement, they charge a small admin fee (Generally $185.00)
Since we are in a very blue collar town in Pittsburgh, this makes about 65% of the borrowers who expect to pay nothing, angry. Many people count their "funds due at signing" down to the penny on their home purchases. In all seriousness, we are able to smooth the borrowers over as most buyers are getting fantastic deals and are truly not worried about $185.00 however, when borrowers ask their real estate agents to waive this fee and that it was not disclosed, they say it is not their fee, rather a "corporate" fee and refuse to waive the $185.00
Does anyone have any insight into this?
Thanks!
Jason
I have also seen this fee as high as $800. In Minn. you can charge that fee, but it must be disclosed. I have had many buyers come to me and ask if I charge this fee, (which "we" do not). I hope other companies keep doing this. It's good for my business!