I recently received some email from a couple of "SEO Gurus" who took offense to a blog I recently did about the cost of SEO. Now I am not sure who declared these gentlemen SEO Gurus but I know it was not me. The problems they have with me are the statements I made about the cost of SEO.
There seems to be a misconception that SEO firms must charge thousands of dollars a month for SEO to effective. Now for a company like Coke or Ford it would be more like hundreds of thousand if not millions a year for their SEO. But for most small business this is just not true. SEO does not have to cost thousands of dollars a month for Real Estate Agents.
There are lots of companies that charge upwards of $5000 just to setup the SEO and this does not include the monthly maintenance fee. Many of the same companies use an out-of-the-box solution to do the initial analysis and the marketing plan. There is very little hand-on human analysis that goes into what some of these companies do.
We actually looked at several different SEO Analytical software packages and though some of them have some very good features, they still can not match the "Old School" way of doing SEO Analysis. Old School is all of the research and analysis is done by hand. Now doing analysis this way is time consuming and costly in comparison to letting a software program do it. But we believe that the information is more correct and many times can uncover information that the software programs would never see.
Bottom line is that SEO for Real Estate Agents need not spend $5000 or more for great SEO. On the same line of thinking, the services that charge a monthly fee under a hundred dollars a month are not worth the money either.
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