In a slow market, you have to find new techniques to get people inside of homes and with so many houses available it's getting harder and harder to do so. For most people that are in the market to buy, it is hard to visit too many homes in a busy Sunday aftrnoon, which is the common time for an open house. As a result, many agents are trying new ideas, new times, new days to try and atract buyers into their listings. How about Wednesday or Thursday evening? These out of the ordinary open houses don't necessarily draw larger crowds than the traditional Sunday open houses, but they create a new option for certain buyers who may prefer this time slot. There are other advantages of weeknight open houses:
- It is a lot easier for the sellers to leave the house on a weekday evening for a couple of hours rather than on a busy Sunday afternoon.
- They're convenient for many buyers who can stop by after work
- Since there not as many open houses during the week compare to Sundays, they have a better chance on staying on the buyers mind
Make sure you prepare for these events by putting together the right marketing material and lit signs to capitalize on the local traffic as much as the advertising. And remember: the greatest value of open houses is to gather contacts and gain new clients, so remember to bring your best smile and people skills.
Hello... I just wanted to see what you have been posting and I think this is a good one. Most people are looking to move closer to work; so this way they can save gas & time. Someone suggest inviting the neighbors... this would be a great time to do that. Let me know if you try this out and I would be willing to stop by to see you! Brenda :)
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