Special offer

BIGGEST NEWSPAPER ADVERTISERS - DO THEY GET VIP TREATMENT IN NEWSPAPER ARTICLES?

By
Real Estate Agent with Accessibility & The Power to Advise

    What is the real FREEDOM OF THE PRESS? Well, we  know that  print adveritising is definitely not FREE.

    My question is:  

  •      Do newspapers charge "advertisers" to be included in news articles?

     I know newspapers sell bulk advertising,  and will even negotiate those prices. But, does how much a real estate company pays in advertising on a certain newspaper allow them to be important enough to be interviewed for real estate news articles.

  •        Have you noticed that the real estate company named in many newspaper articles are the newspapers biggest advertisers?

     This past summer I kept an eye on a certain (local paper) independent journalist who habitually interviewed the same company in his real estate based articles. 

  •        Is this another form of marketing competition?  Aren't the consumers controlled by restrictive content of the articles that do not include other real estate company's points of view, or information?

     In my opinion, if newspapers want more readership, they should report real estate news from different angles.  If not, then the newspaper is just a  PAID ADVERTISEMENT, disguised as a news.

    

Comments(0)