In today's market sellers need to look to the internet to find their Realtor to sell their home. Why? 80% of the buyers who are local, national, and international are looking on the internet to shop for a home. The days of advertisement in home magazines are over.
Home magazines put out about 30,000 copies a month and many of these magazines are picked up by Realtors to see who is advertising. Sellers pick up these magazines to find a Realtor. Buyers who pick the magazine up have to read all the ads to hopefully find a home they may be interested in. How many people do you know have the time to look through all those ads? The odds of a buyer finding what their looking for are slim.
Why is the internet so powerful? A buyer can view multiple pictures, video, and easily use the MLS search engine to find what their looking for in a matter of minutes. The more people who know your home is for sale the higher probability it will sell. So what separates a good internet agent from an agent with a just web page? Here are the questions you should ask yourself:
Can you find their web site and can you easily find your home on their site?
Do their ads have multiple pictures and video to attract attention?
Do their ads have the agents direct phone number and e-mail so prospects can ask questions.
How strong of an internet presence do they have? Is listing your home on the main companies web site enough?
How user friendly is the search engine on their company site or individual site? Try them out and see what you think. Would you go back and use it?
Everyone has an email on the internet does your agent know how to scan contracts to send by email? You would be surprised at home many agents can only fax contracts. A contract can be faxed once and after that you can't read it.
Remember the more people who know your home is for sale the higher probability it will sell. This is basic marketing. Look to the internet instead of the home magazine to find A Realtor. Look beyond the company website.
Selling a home in Ocala Florida check out Dawn Rupersburg's Ocala Florida Real Estate site!
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