How many of us are writing e-mails and/or sending letters to our customers like the one Real Living agent Jason Proctor wrote about in his recent blog? 

Informing consumers on the state of our industry and arming them with information and links they need to make an informed decision.  How many first-time buyers know there is a $7,500 tax credit available?  If not a first time buyer, how many customers know that this is a "buyers market" and taking a 20% reduction on their listing knowing they'd get 20% + off of a property you are buying is a great thing.  Show the math...

• Selling a $250,000 home less 20% of "market value" is $50,000.
• Moving up and buying a $350,000 home - saving 20% of "market value" -$70,000.
• This customer is $20,000 ahead. 

I encourage you to show your customers the math and use this slow time to create campaigns to spread news like this.  This business is not easy anymore and you have to work to earn.  Today, those who were able to make over $100,000 answering the phone during floor time (circa 2004) now have other jobs. 

At Real Living we're doing an open house event where buyers will receive an up to $10,000 OFF Coupon when they write a contract and eventually purchase a home held open during a specific date, use Real Living Mortgage and close with Real Living Title. 

• $7,500 comes from the 1^st time home buyer credit.
• $2,500 comes from incentives within title, mortgage, and other ancillary services the buyer would need anyways. 

The goal is to have sellers want their home open during a specific date and to get buyers educated and excited about the incentive programs available to them.    

Is your company doing anything similar?  Please comment.