Wikipedia has us real estate folks on the "short list" soon to fall by the wayside of disintermediation.  Jonathan Washburn's post  focuses on what would happen to prices if 90% of the real estate agents retired in the next 6 months.  

First of all if 90% retired that would be good news.  Because real estate adheres to the 80/20 rule. 20% of the agents do 80% of the business.  So the 10% left would double their business.   No problem here!  

When Pigs Fly!The real question focuses on  pricing.  If the middleman were taken away, what would happen to real estate prices and services?   

There would be a lot of problems brewing in the market.  Real estate unlike many commodities that have lost the middleman is much more complex. The job of the Realtor is one that guides and imparts market knowledge as needed.  Real estate is local and always will be.  Just because a consumer  can look at pictures online and determine if they like a place, isn't an entire transaction. Finding a home is the first step in a series of many, more important steps of the home buying/selling process.  

Realtors know the market and generally are aware of what a property can bring.  An uninformed purchasers can only surmise and hope for a good price.  Mix an uninformed buyer up with a uniformed seller and there's is trouble brewing.  Who's going to bring them into the real universe?  The lender?  The appraiser?  Both?  Certainly not the Title Company.  Or will we just open the doors to Attorneys all over the U.S.  Then we can be as inefficient as New York and other places where it takes 5-6 months to settle on a property!  

Assuming the worst, all the Realtors are gone, the consumer would have to hire an arsenal of "consultants" to guide them through the process.  Let's see, there would be various neighborhood consultants (charging by the hour no doubt), Inspection consultants (charging by the job), Attorney (we all know what they charge) without a basis to go on, negotiated prior the attorney fees would be significant.  The title company would have to charge significantly more, just to deal with all the "uninformed consumers" they would now be in charge of "informing."  

So far I don't see a savings.  I see greater risk and a discombobulated assortment of folks who don't ordinarily speak to one another.    If ever there was a formula for distress, that is it!

Realtors are really the glue that guide and hold a transaction together.  We do more than help find houses, we weed out the problem ones before they cost the consumer unnecessary inspection expenses.  Realtors have their fingers on the pulse of the market which saves time in determining a basis for price and terms.  Realtors act as the traffic cop at the signal light, directing and communicating with  the various vendors that need coordinating.  Because  most Realtors have gone through the process before, they recognize potholes and can save the consumer the heart break and expense of falling into some bottomless pit.  

The opponents of disintermediation may be looking forward to saving on real estate commissions, is this savings worth it when you are trading a valuable service for another that is not tried and true, but equally expensive?

The sad thing is, the consumer never knows they screwed up, until it is to late.  Then they call the Realtor to come fix it. 

The wise consumer will take notice and recognize a good thing when they see it. 

  Real estate disintermediation?  Yes, when Pigs Fly!

<Fabulous Photo by Diane Kraft of DJ Photography ~ Copyright 2006 DJ Photography ~ used with permission>

 
This post has been included in Colorado Information

12 Comments on Real estate disintermediation?

SEP
05
2006
144,298 Points 23 Featured Posts Outside Blog

Great post Kristal! Disintermediation in real estate is an interesting subject.

Helping someone buy a home is so much more than searching the MLS. Granted, there are a lot of agents and public that think that's all there is to it.

Helping someone sell a home is so much more than plugging some info into the MLS. Granted, there are a lot of agents and public that think that's all there is to it.

There will always be FSBOs. And the discount brokerages and internet brokerages aren't going away.

And neither are truly full-service agents. 

9:10pm • #1
265,918 Points 16 Featured Posts Outside Blog
Banks are already standing in line to "help out".  If it wasn't for the NAR lobbying, they would already be "helping".
9:30pm • #2
6 Featured Posts
Realtors are not only the glue, they are the CEMENT that keeps the transaction from falling apart.  Also they are the fuel for moving the transaction forward.  Think if FSBOs had to attempt all of the marketing and expertise that we do regularly.
9:39pm • #3
533,820 Points 45 Featured Posts Outside Blog
Bravo, Kristal! Sales is an honorable profession, and we do so much more than sell, as you pointed out.
9:44pm • #4
132,341 Points 46 Featured Posts Localism Sponsor Outside Blog

Krystal: Excellent post that should be must-reading for Congress and the Department of Justice.

Moreover, I think you could stand the heat!

11:34pm • #5
SEP
06
2006
258,611 Points 102 Featured Posts Outside Blog

Kristal,

Great post!   Realtors' value goes beyound being a "middleman".   Realtors create a more eficient market ( and it's not just through the MLS).

Without Realtors, where would a FSBO start to get his/her ideas? 

8:41am • #6
4 Featured Posts

They've been talking about the extinction of our industry and all of us almost as long as I've been in the business.  So many other modalities have come and gone and here we are.

A toast to us and all the good work we do, so much of it unappreciated. 

10:39am • #7
364,549 Points 110 Featured Posts Outside Blog

So true Geri,  One thing about being a dinosaur is we have "corporate memory".  We have lived through many waves of discounters and naysayers.  Now it's just part of the scenery.

Cheers to us.

10:45am • #8
352,849 Points 38 Featured Posts Localism Sponsor Outside Blog

The old 80/20 is no longer true for real estate.  It is 93/7

93% of transactions are done by 7% of the agents!

www.Homerome.com

Baltimore,Md.

11:23am • #9
1,088,513 Points 57 Featured Posts
Great post, be sure to submit it to this weeks Carnival of Real Estate.
3:26pm • #10
10 Featured Posts
Cheers to you Kristal for taking the time to post this.  I think I'd like to print that out and use as a handout when I feel attacked by the misinformed!  You really nailed this one.
7:32pm • #11
SEP
07
2006
192,788 Points 64 Featured Posts Outside Blog
In my last real estate transaction I drove out of town buyers around, and did at least three CMA's.  The lender did not show up at the closing so I had to work with the closer to figure out where the extra 1K my clients were being charged was coming from.  Then I had to argue with the sellers closer about a 60 association fee when there was no mandatory association.  Last night my husband and I went to my buyers house to cut off the lock box because two realtors ago someone left a lock box on the back door and no one knows the shackle code.  my clients would say that they could not have moved across the country without my help.
5:42am • #12

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Kristal Kraft ~Denver Real Estate~303-589-2022

Denver, CO

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The Berkshire Group Realtors

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