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The Meaning of Real Estate Marketing

By
Real Estate Agent with Keyes

Generally speaking, most realtors who sell Miami homes and Miami real estate are doing it largely because it’s something they genuinely enjoy doing, the handsome commissions they receive being a job perk. In these trying times however, some realtors have had to take additional measures in order to try and grab the attention of buyers, usually by sprucing up their marketing efforts with carefully chosen terminology designed to grab the attention of buyers looking for a good deal on property like Miami condos for example. Have you heard of some of these?

“Walking distance from shopping, dining, and top schools.” In other words, the property is surrounded mostly by shops and commercial venues and is not in a traditional neighborhood, perhaps even sacrificing peace and quiet.

“Fixer upper”. This term already evokes an image of a property requiring some kind of upkeep but chances are the upkeep involves major costly repairs in a property that’s probably never been lived in for quite a lot of years.

“Comfy” or “cozy”. A home with such synonyms sounds delightful and welcoming but many realtors use these words to describe rooms that are too tiny to be used for anything except storage perhaps. “As is”. Take this term with a grain of salt. Miami homes that come

“as is” means what you see is what you get regardless of whether there’s a potential leaky faucet, cracked tiles or another major necessary repair. Strongly consider requesting a home inspection in such a case in order to factor those things into your potential home offer.

Keep in mind that these terms can in many cases means exactly what they imply but if you’re a first time homebuyer interested in buying something like Brickell condos, it’s always important to watch out for unsavory real estate