There is an abundance of posts about providing excellent service to sellers in a difficult market. Many posts share ideas, marketing strategies, and "tips of the trade" however there seems to be a gap between those willing to provide true professional service.
In today's market it is understandable that operating costs are an issue, nevertheless some corners simply cannot be cut. One service I provide to ALL of my listings is a professional photography session for their property.
Today's buyers are extremely quick in their visual assessments of potential homes. Research shows a browsing buyer to give less than three seconds to an image. In keeping with my commitment to proactive service, I feel it is my obligation to catch as many buyers as possible.
Researching the local MLS I was shocked at the quality, or lack thereof, of the photographs. I realize this is not a new topic but it was truly astounding.
A buyer expects instant gratification through instant information. I consider the lack of professional photographs to be a disservice to the seller.
Are Realtors in your area making a turn towards true professional service?
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