Very!  Real Living has a deal with a local Columbus weekly newspaper, This Week Newspapers.  Due to the fact that we have and control the listing data, we display all local listings on the newspaper's website under the "real estate tab."  We are not compensated, but our brand is displayed as "powered by Real Living," and the local newspaper pushes weekly headlines and local area content to the details page of our site.  We share content with each other.

Here is what the search page looks like...

After doing a search, here's how listings are displayed...

When a visitor clicks to see more information on a specific property, they are immediately shipped to Real Living's site where they may investigate details of the home further.   We always make sure our listings are one click away from our site.  If they want further information, they are urged to click a button where they are connected with our customer care center and eventually put in touch with a Real Living agent. 

Listing content is very popular and we need to use it to our benefit.  Pretty cool, huh?