There are many different definitions for blog writing. To sum it up, blogging is being able to write compelling and engaging content on a consistent basis over time. Blogging can be a great Internet marketing tool for your real estate business when it is done right. Here are some tips to help you become a successful blog writer.
1. Choose a compelling and informative title.
With so much information on the web today, readers have a lot of choices when it comes to what blogs they choose to read. If a reader can tell that a blog is going to be worth his time, just by the title, chances are that blog will be chosen over one with a bland, non descriptive title.
2. Watch the length of your blog.
Studies have shown that internet readers generally reject web pages and blogs that are too long or too short. Readers want to know that they are getting enough information, but they don’t want information overload. A good rule to stick to is 250-1,000 words per blog. The type of blog can also determine the length. If you are giving tips or a step by step, your blog will be shorter. If you are teaching on a topic, your blog will be longer.
3. Make sure your blog is scannable.
Studies have shown that only 16% of people read blogs and web pages word for word. Readers mostly scan for information. To make your blog scannable, include things such as lists, formatting (bold, italics, different fonts), add pictures or video, list headings in a bigger font than the text, and make sure to not have too many new ideas in one blog.
Following these tips can help you to become a successful blog writer for your real estate business.
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