This applies to any market conditions, not just the current market.
Next time you are working to assist with the sale of a property or convince someone to list with you or even do you a favor, keep in mind... No One Wants to Be Sold Something.
Think about the last time someone was in "selling mode" around you. Even if you made the purchase, did you enjoy it? Did you want to go back? I typically don't.
Maybe they were just "selling" themselves. Maybe it was property or a car or even something over the phone from a cold call. Still, "selling" is about pushing and few of us (or our clients) enjoy being pushed.
But.... Most Everyone Likes to Buy. And maybe we appreciate help in our buying process. Often professional help is just the thing to help us make a decision we will appreciate and want to come back and buy again from the same person or place.
For instance, has anyone ever heard a client or prospective client say something like, "I told my husband this morning, let's go out and so someone can sell us a house today." No? Never?
But more likely, you hear people explain why they are considering a purchase or have decided to make a purchase. If you LISTEN and ask more questions, you can help them. Work to be a trusted adviser.
If the property you represent is not the place but you are not a "sales mode freak," they are more likely to call back later to purchase or ask your help with another place. Not always, but it will certainly be more successful than push, push, push.
Even in the current market, stalled in many areas of the country, property is being bought. Are you a part of these deals? If not, why? Someone is? Remember, the market is slow, not stopped.
Much of the property being bought right now is purchased by the most savvy that see right through a sales pitch anyway. Many of these buyers understand this is the time to buy and are pouncing on deals... but only the right deals.
And if you behave like a trustworthy adviser and not a salesperson, you have a better chance to be well thought of in the future by these smart clients. These are the clients you want! And if done right, some of these savy clients may become your clients... but only in their time. You can't push that.
But you can be helpful, professional and focused on the client more than sales. Do that and in any market, property will be bought. And you can help make that happen for everyone's benefit!
I have a product I am about to buy, and the owner called me up to review the features and basically "close" me. I was already "closed" but decided to put off the purchase a couple days because I don't enjoy being sold like that.