If image love is all we get, then image love is what we take

By
Services for Real Estate Pros with RealBird Inc.

I found some very interesting web analytics data, something I never saw before: One of our web properties - WhatOneMillionBuys.com , a niche, luxury blog for the curious - had a jump in search engine referral traffic recently. Surprisingly enough, the referral search engine is not the regular Google Search (or Yahoo/Microsoft etc.), but the Google Image Search engine. Never before did I see such a high percentage of traffic coming from an Image Search engine compared to traffic from other referral sources.

Visit WhatOneMillionBuys.com  to see the content. 

What One Million Dollars Buy


What's different between people using image search engines vs. regular search engines?

The intent: Image search engine users seek visual clues and visual answers to their questions as opposed to regular search engine users who are looking for mostly textual answers. This fact implies that image search works better for some sort of content, as users on these engines are usually more random browsers, and their intent is to find something interesting, rather than exact answers to their question. Interesting, colorful images which jump-out in the result list are more likely to be clicked on.

The behavior: In sync with the intent described above, image search engine users are more likely to view additional SERPs (search engine result pages) and browser to secondary result lists until they receive the visual impulse they are looking for. Many click-thrus to our site comes from SERPs way deep into the result list.

The Clicky widget below shows the latest search engine referral traffic's distribution

Below are a few common-sense techniques to maximize the organic image search traffic to your blogs and website:

  1. Take and use good quality, colorful, interesting images
  2. Upload images with meaningful filenames. Add keywords to the filenames and separate words with dash or underscore
  3. The post title, content and image filename should have some strong semantic relationship
  4. Add alt and title HTML tags

If you have a web site or blog, which has a surprisingly good quantity of image search engine referral traffic, share it with us. We may be able to find some common characteristics among these sites and blogs.

 

Also: If you have a property in the $9.5K-$1.1M range, post it through RealBird for free and we will feature it on WhatOneMillionBuys.com as well.

If you liked this post, make sure you subscribe to our RSS feed

-- Zoltan
RealBird.com


For free, high-impact, online listing marketing, visit RealBird.com

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Mirela Monte 10/28/2008 06:08 AM
  2. Mott Kornicki 10/30/2008 07:34 AM
  3. Eugene Demchenko 04/09/2009 08:35 AM
Topic:
Real Estate Technology & Tools
Groups:
Blogging & SEO
Tech Corner
Technology
Real Estate Technology
Million Dollar Homes
Tags:
google
seo
image search
1 million dollar homes
clicky

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Show All Comments
Rainmaker
217,401
Richard Shuman
The Only B.S. I Have is from the University of Massachusetts - Lake Mary, FL
Real Estate Broker - Orlando Area - Love Referrals

great post - always a great way to start my day - learn something new!!!

Oct 27, 2008 11:31 PM #1
Rainmaker
159,513
Robert J. Russell
Robert J Russell Companies - Flower Mound, TX
IRES, ICREA, GMA, LAS, LUTCF, Insurance Broker

Great information - I can see how I can apply this to my own business!

Thanks again!

 

Oct 27, 2008 11:54 PM #2
Rainmaker
1,009,862
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Wow Z that is a lot of traffic for Google images!

Oct 28, 2008 01:44 AM #3
Ambassador
526,468
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

Zoltan, this is some OUTSTANDING information!  I had no idea about any of this, but now that I know I will certainly change things.  Thank you so very much for this info! 

I am putting your post at the top of our Optimist board, so our members can benefit from it. 

I want to thank you and Gabe for being forward thinking and offering us such unique marketing tools.  My business has benefited greatly from my affiliation with you!

RealBird.com is the Real Thing! 

Oct 28, 2008 05:30 AM #4
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Richard - You are welcome

Oct 28, 2008 05:39 AM #5
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Robert - Let us know how it goes and when you see image search traffic reffering visitors

Oct 28, 2008 05:40 AM #6
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Bill - Over 70% of the traffic to WhatOneMillionBuys.com is from Google's image search engine. Never ever seen anything like this.

Oct 28, 2008 05:41 AM #7
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Mirela - Thanks for your kind words and for featuring this post in The Optimist

-- Zoltan

Oct 28, 2008 05:43 AM #8
Rainmaker
246,817
Mott Kornicki
• Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public

Zoltan:

This is great information. I for one am an avid image searcher. My site; Waterway Realty Miami seems to get picked up nicely on the image search. Perhaps the site could be posted on WhatOneMillionBuys.com?

Just between us- I'd probably take less than 1M.

Click Here To Send Me A Message

Real Estate - Other: Real Bird (RealBird Inc.) THE BIRD IS GREAT!

 

 

Oct 30, 2008 07:32 AM #9
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Mott - Your listing "Ocean Four" has been posted on WhatOneMillionBuys.com

Thanks

-- Zoltan 

Nov 02, 2008 10:23 PM #10
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

It also looks like that Google Image Search in different countries index content at a different pace: Today, traffic from Brazil and Netherlands jumped signigicantly. At 2 PM PDT, there were 300+ visitors from Brazil through image search and 165+ from the Netherlands leading the over traffic count for the day. Great jump in traffic overall, but more interestingly, a huge jump from two seemingly distinct countries. Interesting ...

-- Zoltan

Nov 03, 2008 08:05 AM #11
Rainmaker
147,525
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

well who wouldn't want that rock!

Jan 18, 2009 12:50 PM #12
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Maybe if all of us on ActiveRain chip in $10, we can buy it back from the new owner.

Jan 18, 2009 01:02 PM #13
Rainer
207,436
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

A good way to check if what you are doing is working is insert good key words into the photos then run a search using "your key words image" That should run it through or you can go directly to google image search. I noticed I rank well in my area.

Jan 18, 2009 02:04 PM #14
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Thanks Shane. Good tip

Jan 18, 2009 02:06 PM #15
Ambassador
526,468
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

Zoltan:  I revisited this post to extract some concrete advice, which I diligently copied and pasted into my very own instruction manual for my agents.  Web optimization is ever changing.  Thank you for keeping us abreast of these new developments.

Real Bird, you always make us look good!

I will upload some of my million dollar listings to the site next week.  Thanks for the opportunity!  Please post this to our Million Dollar Homes Group!  You'll have a good audience there also.

Jan 18, 2009 02:55 PM #16
Rainmaker
997,699
Real Bird
RealBird Inc. - Santa Cruz, CA

Thanks Mirela. I just added the post to the Million Dollar Homes group. Let me know when you have your million dollar listings on RealBird and we'll get it up to WhatOneMillionBuys.com ASAP.

-- Zoltan
RealBird.com 

Jan 18, 2009 03:34 PM #17
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