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Financial Crisis - NAR official recommends Staging

Staging has received the endorsement of NAR's economist Jed Smith.

During the keynote session at the

Massachusetts Assn of Realtors Convention 9/22/08

NAR's economist Jed Smith, Managing Director for Quantitative Research, gave 2 pieces of advice to Realtors during this financial crisis:

"Add Value to your services:
1. Marketing - realistic pricing
2. Staging - how many times do you make a first impression." Jed Smith, Chief Economist & Managing Director for Quantitative Research for NAR.

This was included in part of Jed Smith's powerpoint presentation and live webcast from Washington.

NOTE: Staging is discussed 14 minutes into this video.

UPDATE: This can be an important marketing piece for your presentations with Realtors - edit it onto your flash drive and it speaks volumes with Broker Owners.

Margaret Innis
Owner & Principal of Decorate To Sell, LLC
Why be "For Sale" when you can be "Sold!"™
Visit our website www.DecToSell.com

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Posted by Margaret Innis - We Stage New England on 09/24/2008 07:50 AM

Comments (35)

staging, mar, nar, margaret innis, economic crisis

Originally posted at: Why be "For Sale" when you can be "Sold!"(tm): Financial Crisis - NAR official recommends Staging

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35 Comments on Financial Crisis - NAR official recommends Staging

SEP

2008

Margaret- Thanks for the info! I will look it up now :)

Hi Margaret- Went on web site and maybe I am missing it, but is there any way you could provide the direct link? Thanks :)

Margaret ~ Great! More positive reinforcement. I'm going to check out the site. Thanks!

Hey Margaret - thanks for the heads up - can you post the link to the article?

It makes sense to stage in a compeitive market but the reaction I am seeing from Realtors is that even staging may not help when they aren't getting any showings due to the credit crisis ...most people are out of the market until the proposed bailout gets sorted out and there is more certainty about where the market is going (if that is possible).

Wendy, Kathy & Maureen: NAR told us it would be on today - but I don't see it either. When it gets up I will link it in.

Anne: Maybe the key word in your statement is: most people. Even in a financial crisis like the one we are in now, people are still looking at properties. I was staging this afternoon and there was a showing - as my one of my favorite builders used to say: There is an a** for every seat ;)

Hi Margaret, This is excellent news, I certainly hope that it spreads around the nation. God bless,

Thanks for the great update Margaret - I will check out the website.

A link to the page would help alot. Thank you for this information!

Thanks Margaret, I'll be watching for the link, when you get it!

Gotta LOVE this! It's about time - and it doesn't take a financial crisis for staging to be a necessary part of a RE transaction. Thanks for sharing Margaret!

Hi Margaret,

I've heard that banks are even begining to pay for staging! Will wonders ever cease?

Hello Margaret, hope your doing well. This is very encouraging. More and more Linda is asked by Real Estate leaders in our area to include hard hitting messages in her training sessions about the importance of Realtors understanding and using Staging as part of their services. Very encouraging indeed.

Super news!! Thanks for sharing!!!

SEP

2008

It has always been valuable to a seller and a realtor, just now everyone needs to get on board. Hopefully people will see that in this market hey need to pull out all the stops

Phyllis pafumi

SEP

2008

Thanks for this excellent news, Margaret - Can we presume Jed Smith will be spreading this message across the states? NAR support for staging from the top down could help our message that's coming from the bottom up. Happy Staging - Julie

Excellent! I haven't watched the video yet, but I am going to right now! I particularly love the quote since it kind of uses my company's name in it.... lol.... "First Impressions" that is...

OCT

2008

Another great post, think he'd like to come to CA and speak at ours...jk :] Good to know

OCT

2008

And, right he is!!!

OCT

2008

Hi Cheryl - Thank you for visiting - sorry for the belated reply! I have used this for Realtor presentations - downloaded it to a flash drive - real easy! And Realtors pay big bucks to be part of NAR!

Hi Michelle - Thank you for stopping by - this is great to use with Office Managers.

Hi Chris - The link is on there - you can also get in through NAR'S website. Be patient - it is about 14 minutes in.

Hi Donna! Thank you for stopping by! This is a great marketing piece for our staging business!

Hi Karen - It doesn't take a financial crisis - you are so right however sometimes people need to be hit in their wallets to move forward. Thanks for visiting!

Susan - If banks are paying for Staging in your area that is HUGE! Right now with the election next week things seem to be on hold here. Thank you for visiting - sorry for the late reply!

Hi Gary! With this encouragement from NAR filtering from the top down and Stagers working with Realtors one-on-one - there is a future of great success for all of us! Gary, thank you so much for visiting!

Cathy Lee - Thanks for visiting! Jed Smith was actually a low key speaker - as you can see from the webcast - but on target!!!

Hi Phyllis! Let's pull out all the stops! Absolutely!!!

Hi Julia! With words of wisdom coming from the top and Stagers working it from the bottom - let's put the squeeze on Realtors! LOL

Hi Melissa! First impressions - that's what it is all about! LOL

Hi Ronelle! Download this to your flash drive and use it with Realtor presentations!

Hi Terry Lynn - Realtors pay big bucks for dues - as you and I both know! They are paying for this man's expertise! I have used this at several presentations and in marketing!

NOV

2008

Margaret...Thanks for this. It is very informative and we were just talking yesterday about the media making things so much worse by all their hype and negative coverage. They sure don't cover stories like this.

JAN

Well, it's been awhile since you posted this, but thank you so much for it. I'm stil a newbie here on AR and am glad I happened to find this post. I'm creating my powepoint presentation and will definitely figure out a way to incorporate this.

Pangaea - Welcome to AR & SIF. I have been away for a while myself and owe the other comments a reply too. RE: your powerpoint presentation - I put this on a flash drive for presentations. I also run it 0during open houses and Realtor gatherings.

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