long confined to a few fringe consumers, the preference to buy "green" has become a

significant economic trend. Heightened awareness, a feeling of social obligation and the

highly publicized consequences of global warming have all combined to create substantially

increased consumer demand for environmentally responsible and efficient products - including

housing.

• Consumers do not want to pay more for "green" or add inconvenience to their

lifestyles. Our projects will be "green" at their core with no cost premium to the

consumer.

• The 20-34 age group want to establish their identity which for many means being a

more "aware" consumer.

• There is a demand for "authenticity" "integrity" and "responsibility"

• which influence purchasing and rental decisions.

• As a Company we embrace "green" as a responsibility not just good business.

• Nothing validates these concerns more than products that are genuinely "green".

Quadrant Eco-Consciousness

We will design "green" not only from a construction materials perspective but also from an

operational perspective. Lower maintenance costs, lower energy consumption, water management

and recycling will make our apartment projects more marketable and our special

purpose projects (seniors, students, workforce and hospitality) more operationally efficient

and profitable for the benefit of the tenants and management.