They're amazing ads. They use the RSS feed to pipe in their most recent listings. They have a little logo for branding. And they get great results. The average click through rate is more than twice that of a normal banner ad.

But I have been limited to working only with auctioneers who already have an RSS feed. At least until now. I finally figured out a way to make an RSS feed out of content from any web page. Pipe that into www.widgetbox.com, and here are the results. All of these ads were made without a pre-existing RSS feed. This means any agent, office, team, or blogger can now run something like these. On top of that, the clicks are fully trackable, the ads work on any browser, and they can be served on any website just like a traditional banner ad.

The cost for something like this on www.baltimoresun.com depends on how many times you want your ad to run and where you want it to run. If you want it to run only in our Real Estate section, the ad costs $15 to run it 1,000 times. So you could run the ad 10,000 times for $150.

If you want a lower rate, we can run it across the entire site at $5.00 per thousand. So you can run the ad across our entire site with no targeting 30,000 times for $150.