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Marketing Listings In a Down Market!

By
Real Estate Agent with Keller Williams Realty Chesterfield

The real estate markets all over the country have slowed down but the well priced and smartly marketed Thinkingproperties are still moving in record time. What do you feel is the key to getting the right exposure for your listings so that they sell in a timely manner? How does one target market to bring the qualified buyer for such properties? This is the dilemma most face today. What time tested marketing strategies have you used to get the most exposure for your listings? All of us use the basics, they are the MLS, yard sign, newspaper, flyers, Internet, and etc.

But how do you market a home in an area that is in transition? We all hear listings are the name of the game and I believe that but if your listings are selling, are languishing on the market, or aren't getting many showings, what do you do?

Let's say you have the first market rate listing in a three year old newly constructed community that still has inventory homes and the homes that have sold that aren't inventory homes have been foreclosures, how do you attract the buyer and other real estate professionals to this area when you in essence are setting the market value for the first resale that isn't a foreclosure?

Is anyone else facing challenges such as these in their market? What are you doing to overcome this dilemma? Your feedback and tips would be most appreciated!

Posted by

Your Realtor,

Victoria A. Small

Remember Small is the name...not the SERVICE!

Direct: (314) 766-1340

Office: (314) 353-8888

Website: www.VSmall.BuyRealEstateStLouis.com

E-mail: vsmall@BuyRealEstateStLouis.com

Theresa Cavanaugh
Global Realty Marketing - Appleton, WI

This is a huge challenge and one I have not mastered yet.  I will keep watching to see what others are coming up with.

Apr 06, 2007 02:55 AM