Buying or selling a home is a deeply personal decision for most people. There are tons of different reasons for purchasing or selling, from a first home, needing a larger home, downsizing, schools, different neighborhood or style of home. Whatever the underlying reason it will always be unique to that buyer or seller.

  A real estate purchase or sale is inherently tied to individual needs, goals, desires and circumstances. Therefore, it should follow that their real estate agent takes the time to listen, learn and strive to understand each client's personal situation, their fears and concerns as well as the short and long term goals.

 Clients don't care how many other people their agent is working for right now, they want to feel like they're the agent's ONLY client.

  They want to know that their agent will be there when they need them.  That they not only have support, but that their agent will take the time to listen to where they're coming from, where they're trying to go and what they fear along the way.

  That their agent will be there to support them throughout the life-changing process of buying or selling a home, not just at the offer or closing stage but through the entire process. They don't want to feel like just a number (client 38426 doesn't have a very warm or personal ring to it), they want to feel like a real person who has a real agent.

  You don't have to agree with me, but I truly believe support, service, responsiveness and partnership with clients are critical elements of the real estate relationships we as agents have with our buyers and sellers. The "business" of real estate is (in my opinion) very personal in nature.


Real Estate in Charlotte NC

Copyright©2008 by Diane McDermott, All Rights Reserved, "The Real Estate Business Is Personal (or at least it should be)"

 
Post is included in group: Charlotte NC Real Estate
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13 Comments on The Real Estate Business Is Personal (or at least it should be)

SEP
25
2008
1 Featured Post

All the qualities you described is EXACTLY what every agent should be- I completely agree!

I think that if clients ask how many people you work with, or homes you've sold, shows an underlying concern that you are able to take care of them and their needs. You need to assure them that you are able and will take care of them through their purchase or sale.

Great blog-thanks for sharing, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle

4:20pm • #1

Ongoing communication is so important.

4:23pm • #2

Hi Nicole, Thanks! I knew I wasn't the only one who felt this way :)

Hi Amanda, So true, consistent communication is key!

4:26pm • #3

Amanda, Thanks for posting. So true!

4:28pm • #4
3 Featured Posts Outside Blog Hit Router

That was a heartfelt post!  and I agree completely, to bad too many agents are in it for the money, and really don't care about their "client" or "customers"....that is the difference, too many are transaction focused.  I think everyone in this profession needs to read Raving Fans! 

Dick Beals

7:18pm • #6
SEP
26
2008

Hi Dick, Thanks!  Definitely agree with your reading suggestion!

11:32am • #7
OCT
01
2008

Great post Diane, I couldn't agree with you more.

10:33pm • #8
OCT
06
2008
OCT
22
2008

Great Post Diane!  I totally agree.  We are in a customer service and relationship driven business.

12:55pm • #10
OCT
27
2008
NOV
13
2008

Great post -- I agree  -- I hope all is going well -- I love Charlotte -- Great town! JE

6:16am • #12

Hi Jason, Thanks for stopping by! I think Charlotte's a gret town too :)

12:17pm • #13

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Diane McDermott, Real Estate Broker, Charlotte NC

Charlotte, NC

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REALTOR®, GRI, Landis e2 Real Estate, LLC

Address: Charlotte, NC, 28226

Office Phone: (704) 516-3691

Cell Phone: (704) 516-3691

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