Its funny how many times people in our industry jump ship because they think about Greener Pastures.  I frequently speak to agents that are looking for a new home.  Obviously, most owner/brokers today are pursuing the Numbers Game.....the more agents and the less overhead, the better the bottom line.  Agents are looking for support, leads, good splits, brand recognition, etc.  When times get tough, thats when we see the industry change so drastically.  The first thing to change...the support staff.  Usually offices start to cut down on inside staff.  Lenders cut back on their staff, and turntimes increase.  Title companies, escrow, etc.  The trickle down is immediate.   Agents start to feel the pinch of the slowing market, and feel they are not getting the support from their office.  So, the grass is greener on the other side of the fence.  Time to jump ship?   No, not quite.  The first thing I ask a prospective agent is why they are leaving their current broker.  Unless they were working in a hostile environment, or the splits were ridiculously unfair,  I usually think its more of a productivity issue with the agent.   

The Grass Isnt Always Greener.   Sometimes, its all how you water your lawn.  

There is business out there.  How you prospect, farm, and influence your client base will make the difference in leaner times.   IYADWYADYAGWYAG        If you always do what you always did, youll always get what you always got!

 

9 Comments on The Grass Is Greener?

APR
06
2007
3 Featured Posts

Great post.  You hit the mark on this as well.  One concepts I've been kicking around is to INCREASE agent services during a downturn as an attractor to other agents.  Just this morning I had a conversation with one of my investor partners about 1 of my brokerages.  He was questioning the salary and payroll obligations of the month of March for this firm.  Incidentally, the firm posted it's most profitable month in it's history.

I'm a HUGE proponent of rewarding staff and agents alike for a job well done.  We paid profitability bonuses to all staff for this occuring and I have an investor questioning it.  Guess he may be more of a "glass half empty" guy vs. "glass half full" as I try to function.

12:09pm • #1
2 Featured Posts

You'll find some agents in this business are always looking for the EASY BUTTON and think they'll find it somewhere else.  I do believe an agent has to find a brokerage where they mesh well, but ultimately it's up to that agent to educate themselves, ask questions, learn the business, be consistent and work at making their business successful.  No matter how much training, etc. they get, unless they work at it, they'll always think the grass is greener somewhere else.

 

12:15pm • #2

Absolutely correct.   I dont think I could make the pot any more desirable for prospective and current agents on my team.  In the long run, I will prosper in the growth of the company as well as the financial prosperity.   For now, its all about creating the most attractive package, support, and branding for each agent on my team.  The happier those agents are, the better my company will do in the long run.  The spiraling out of control loss of agents and business is usually attributed to the "Top Down" reasoning.  The same is true for Spiraling Out Of Control Upwards Growth of a company.  It starts with the owner/broker and how that person/team creates the most attractive/supportive environment!!!

 

 

12:21pm • #3
120,826 Points 7 Featured Posts Outside Blog
I like your post Karl.  I've thought about moving from time to time.  I don't think it hurts to know what other Brokers offer or do.  I've stayed where I'm at because so far it is best for me and my circumstances.  You're providing some good advice and I hope those who are thinking about a move will consider the BIG picture.
12:54pm • #4
Cynthia....It is good to find out what is "out there" in the market.  Never hurts to play the field a little.  But, it definitely sounds like Cynthia is the reason why Cynthia is doing well.  Best regards and continued success for you in 2007!
2:06pm • #5

Jody,  The " Easy Button" is a button that we all would rather push.  Thats human nature, right?  You are correct,  the agent and broker need to mesh.  More so today, the broker needs to make extra special efforts to provide a nuturing environment.  Ultimately, it is the actions of the agent that will define their success.  I just dont ever want an agent leaving me because I failed to provide the best support possible.  I do have to remind my agents, when they start looking elsewhere,  that it ulitmately is their own efforts that are preventing them from succeeding.   Funny, but the agents that have left my employ in the last year or two,  they have jumped from office to office since then, several times.   Go figure!

2:10pm • #6
2 Featured Posts

So true Karl.  The agents that have left the brokerage either got out of the business all together due to it being much harder than they expected or because they already had a side business.  But the ones who stayed in the business I have also noticed, jump from this broker to that broker.  Pssst....they may SECRETLY want to return to YOUR brokerage after realizing the grass wasn't greener, but their ego may be getting in the way of asking to come back.  Would you take them back if they asked?

2:22pm • #7
Absolutely.  I have even spoken to a few of these people, and invited them to come back.  Some do, and some dont.  For the ones that did not come back, I think they would rather keep searching, or stay where they are because of the ego issue.  Its all good, though.  There are thousands of agents looking for the right fit.  At the end of the day, I just hope to have provided the best solution I possibly can, helping these agents grow.  I heard a comment the other day that just over 10% of the agents in California got out of the business in the last 6 to 9 months.  I guess that is good for the rest of us.   I actually helped 4 people get their licenses in the last 6 months.  Best time ever, if you can make it work.  
2:31pm • #8
APR
08
2007
Great post! I agree. The grass is never greener, unless you take the time to water it.
2:22am • #9

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Karl Kruger

Brentwood, CA

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North State Financial, Inc.

Address: 325 Towne Centre Terrace, Suite A, Brentwood, Ca, 94513

Office Phone: (925) 895-6467

Cell Phone: (925) 895-6467

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Mortgage, Real Estate, and Owner/Broker Topics. Trying always, to keep it positive!!!


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