I'm sure you have heard from buyers that they hate the "color" of the room or house. Why can't they just see past the color? Why can't they see how great the house could be if they just painted it themselves? Why even try and figure it out...they just can't . So make sure you have your sellers paint all areas that are dirty, bright or odd colors to in a warm neutral color.
A color expert is your best bet when making color suggestions. The investment of fresh paint will pay off in more ways than one..how about more money and a quicker sell!
Don't try to sell the concept to your seller by yourself ...Hire an color expert, many stagers and redesigners provide this service. If you don't have a stager on your team now is the time to set yourself apart from other Realtors because they will help you to get the sold sign posted!