Ongoing Link exchanges

Exchanging links with other sites will be a benefit not only to you but also to your peer website owner. Although straight reciprocal links are still useful, it's best if you can get into 3 and 4 way linking, so that you're not linking straight from one link page to another. Links in content like articles are considered higher value, so when possible it's best to submit articles to peer sites for inclusion on their blogs or in article directories.

Submit articles that are interesting to read Which of course leads us into a great way to get traffic, which is by using well written article that are related to the intent of your website. You should a write a lot about the area in which you have the most expertise, the more valuable the information is and the better the article is written, the more likely you'll have people wanting to publish it on their site. Thereby increasing the number of times your link is put out into the community.

Proper keywords and key phrases are... Key.

Search engines are the starting place of the majority of the traffic on the web, they drive huge volumes of traffic and must be studied as part of a successful internet marketing strategy. The words people use to find things are called keywords and they are what end up driving the most traffic to your website. Researching search trends and understanding related terms an their search volume can be the difference between succeeding and failing online.

Offer a news letter on your website 

Capturing peoples email address is one of the fundamentals online. It enables you to build a relationship with them and invite them back to the website regularly. It will also give you an opportunity to draw attention to specials or other news about your company.

Advertise with name brand networks

It pays to invest in good advertising. Yahoo and Google and Ad word are both great at helping to boost your traffic and your overall page rank. Both because you are paying for the traffic, but also due to the links back to your site from the ads you run it does result in better results.

Be an authority, join forums, communities and groups.

This is time consuming but it can pay off in spades. Over time you can leverage the content you've created in other networks to populate new communities and resources and all of the discussions create opportunities for long lasting inbound links.

Email marketing 

While spam is a growing problem that renders email marketing less effective on a mass market side. Permission based email marketing and particularly if done with proper launch strategies will continue to be one of the most powerful tools of the information age. Never has there been a more effective way to consistently draw people back to your information than there is with email marketing.