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13 Comments on What New Steps Are You Taking?
My advice to every agent, even if they do not have any great systems in place, is to have all of their deals in front of them on one sheet and see where the deals came from. Every year we tend to stray from the basics of working our database with all the new, great ideas being thrown at us each year. Each year, I see the same number that 75% of our $51mm came from people we know. 17% came from phone calls or internet calls on our listings. That leaves 8% for marketing and other. Beyond that look at your total database and see what percentage you got business from, directly or indirectly. Then ask yourself, how can I improve that.
So if people do this, why do they not work their database everyday. That always boggles my mind. So when putting together your budget, does 75% of your marketing budget revolve around your database? Most, that number is about 25%. Work smart, not just hard...
I am a new to Buffini and his teachings but am enjoying most of what he says...I'll check out the Buffini group here too!!!!
Kelly WIlley<><
Great post -thank you for sharing -
Frances, I do just about all those things. The one I have not tried are the Popbys, and I just can't seem to bring myself around to do the notes.
Tim, Well done! I agree, most of my business, 92% comes from referrals. 80% of that is from my database.
Kelly, Welcome, we are thrilled to have you as part of our Buffini Family!
Norma, Hope it helps just a little!
George, Write a note to someone in your family, watch what amazing things happen:) How about to an agent who gave you a client, to say thanks? To the client, for trusting you at your profession? To Bill McCue for owning and operating a good mortgage company? Just try it once, you'll love it!
Great tips, you always have such good ideas Fran.
Charity, It's all Buffini! His systems get me successfully through the day, every day! Thanks for stopping by:)
It's a Good Life!
Fran
Great suggestions. I started to write more handwritten notes this year and people really do remember them.
I'm trying the 3-3-3-3 per day and it's daunting. Three hand written notes, three PERSONAL / social emails, three calls to past clients or people you met at a Chamber meeting (for instance) and three presentations. Thanks for the reinforcement!
Eleanor, Our Coach's are stepping it up. Five a day for each of those in this market. Seven popbys a week. Some people are doing 20 a week. It's a killer, but, it really does work! Thanks for commenting:)
Fantastic Post! Focus Focus Focus. Thanks for sharing.
Great Checklist. Thanks fo reminding everyone to always stay with basics and being involved in community etc.
Richard, All part of the Buffini community:) I try to share with agents who haven't the access that I am fortunate to have found, almost seven years ago!
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