Well, Pacific Auction Exchange (PAX) has done it again.  On March 30 the PAX franchise in Campbell CA (near San Jose) held a property auction that will go down as a pinnacle in the surging real estate auction industry.  This was a charming 3 bedroom 2 ½ bathroom home with a 2car garage in a very nice neighborhood.  The seller could have listed this property with a traditional "list and sell" brokerage, but there first choice was to auction the property and let the true market value prevail.  I own a PAX franchise in Vallejo (about 60 miles north of Campbell) and attended the auction to help out if I could and to lend support.  Well, when I pulled up to the property I realized this was going to be special event.  30 minutes before the auction time I would estimate around 100 people in and around the property.  When it was auction time that number had swollen to close to 300!! They had to put cones in the street so the traffic could pass.  Of those people at the property 49 brought $25,000 cashiers checks to register to bid. (I believe around 20 or so were pre registered with agent representation)  Needless to say this was going to be a great auction.  And that it was. I asked a friend of mine in the mortgage business in that area what he thought the property would bring, he said a year ago it would go for high 800,000's but now maybe high 700,00's.  After a submitted opening bid of $525,000 and around 5 minutes of bidding they winning bid was $860,000 bring the final contract price to $946,000.  By the way this was an Absolute Auction.

One of the most difficult things for Property sellers to realize is that the best way to sell a property is using an "Absolute Auction" , where the property will sell regardless of the price.  This method takes full advantage of power of the auction method of marketing property.  If there was a potential buyer who was thinking about buying a property and had the cash to do so, they are most likely to attend the auction. An auction is the "The firm and time defined sale of real property by competitive bid", and no other method holds true the that definition.  The next best would be the "minimum bid" auction that states a property will be "absolute after meeting an agreed upon minimum exceptable price.  Reserve Auctions, where the seller has the right to deny he high bid, will see very limited success because it does not hold true to the definition of an auction. 

 

11 Comments on Absolute Auction of the Year!!!

APR
06
2007
3 Featured Posts

Great post.  I've been intrigued by the auction method for quite some time.  I haven't seen this level of success in our market.  I understand the concept behind the "absolute auction" but how do you make certain you get a crowd like the one you described in this post?  My fear would be an absolute auction and 2 bidders show up and the sale is $100,000's below market value?

 

6:46pm • #1
1,174,519 Points 29 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
I am seeing more real estate aution activity in my area, thanks for the explanation as to how it works.
6:51pm • #2
In our listing contracts the seller has the right to withdraw all or part of the property from the auction before the bidding starts.  If only one or two bidders show up I have advised to cancel the auction.  That has never happened to me at an absolute.  I have canceled several reserve auctions, they just don't get the response.
7:00pm • #3
APR
07
2007
The last 3 auctions I've been too have not been absolute and the crowds amounted to no more than a dozen or so. In all 3 the bids were not accepted by the seller. I would have myself bought 2 of them at the highest bid. They definitely didn't come close to market value.  Back in the hectic market they sold for over market value, now I'm seeing them get little interest. I wouldn't put my home up for an absolute auction in our current market.
8:31am • #4
The point of my post was that unless you have extraordinary circumstances, like very high demand or a really unique property and some other factors I won't get into know, especially in this market if the criteria is right there is no better way to sell a property.  If price is the only motivation you have to sell and you don't have confidence in your property or the system, than you should not use the auction method to market your property.  However, as I said only the absolute auction truly takes full advantage of the auction process, a process that has been in existence for thousands of years. 
Thomas Hightower
2:19pm • #5

Hi Thomas,

Good to see your post!  I have to agree with you -- auction sales move inventory, generate interest and better still, are ALOT of fun <smile>

It's a fascinating process!  Thanks for the info!

Shauna~

3:03pm • #6
APR
08
2007
2 Featured Posts
You are right! Auctions rule and we must educate, our Sellers and other participants.
2:27pm • #7

Hi Endea,

They do rule!!  Is there a book you would recommend, or a particular mentor?  I really enjoyed the one by Jim Pennington (www.penningtonauctioneers.com) -- well written and applies to all aspects of auctions.

You are so right, sellers, buyers, and participants should all learn more about this exciting process -- ebay gives us a general idea, but there is so much to learn, especially as it relates to real estate!

Have a wonderful day!

Shauna

2:43pm • #8
APR
11
2007
5 Featured Posts Outside Blog

Thomas - what a great testimonial!! Thanks for sharing. 

Linda Mardi

5:57am • #9

Absolute auction can be a little scary, especially with a large mortgage.  At our absolute if we don't think we can hit that number, we cancel the sale and wait for a better day.

Charles Parrish

Auctioneer

Baltimore

7:51pm • #10
APR
21
2007

Another great example of the power of competitive bidding.

There is no doubt that being able to show TRUE seller motivation (absolute), that maximum participation was achieved.

The key to a successful real estate auction is maximum participation.

Good Job!

1:27pm • #11


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Thomas Hightower

Vallejo, CA

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Pacific Auction Exchange / Hightower Properties LLC

Office Phone: (707) 694-0229

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