AS TIME GOES ON, I BELIEVE THAT THE INTERNET WILL PLAY AN EVER LARGER ROLE IN THE BUSINESS PLANS FOR SUCCESSFUL REAL ESTATE AGENTS AND REAL ESTATE BROKERS.
WHAT DO YOU HAVE PLANNED FOR 2009?
In 1994, my then broker asked "What's new with you Lenn?" I said "I'm thinking of going on the Internet." He responded with, "What's the Internet?"
In June 1995, the original version of Homefinders.com went live.
In 1995, I told folks that the Internet would change the world. No one believed me and thought I had taken leave of my senses.
By December 1995, the Internet was my sole source for new business.
In 1995, the Internet completely changed my business practices.
In 2008, the Internet completely saved my business.
I'm not bragging, merely commenting.
STATIC WEB SITE OR BLOG???
Why ask the question? Do both. After all, a blog is a web site. It's still the Internet traffic that we are seeking to reach. Spend some time on the Google Guidelines and learn how to Optimize your Internet presence.
NUMBERS DON'T LIE. Many statistical reports claim that up to 80% of consumers use the Internet for their initial real estate search. Even if the statistics are overstated and I believe that they are, if only 60% or 50% of consumers use the Internet to begin their real estate research, that's what I call a TARGET MARKET. Reach out to them in ways in which you are comfortable, a web site, a blog web site, a web site with a blog.
IT'S TIME TO GET BUSY AND PLAN FOR 2009.
ENJOY THE SLOW SEASON? OR, GET AHEAD OF CONTINUING ED and WORK HARDER AND SMARTER.
REAL ESTATE PRACTITIONERS HAVE CHOICES. We can either enjoy the slow market until the money runs out, OR, use the time to prepare for 2009 and the new real estate market.
NO MATTER WHICH type of Internet site you select to pursue, with up to 80% of consumers beginning their real estate research on the Internet, we must be there.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, e-mail. Real estate talk.
Comments(131)